SEO Mobile SEO: Top Tips to Improve Your Mobile Rankings Mobile accounts for 59.45% of web traffic worldwide. We know that Google dominates the search engine pack with 91.62% of worldwide searches. In that same vein, your pages that you optimize
SEO How to Get to the Top of Google Search: 15 Tips Seasoned SEO experts and beginners all have one thing in common – they all want to get their websites (or those of their clients) to the top of search engine results. Or, if they’
SEO Google Search Operators: 50+ Advanced Search Commands Google search operators are special commands that help you get more relevant search results. You type your search into the Google search bar (https://www.google.com), and these simple commands make your
SEO Best Practices 20 Advanced Link Building Tips To Boost Your Rankings Are you still relying on old-school link building strategies to improve your rankings? If so, chances are you’re not seeing much success. This guide will show you 20 strategies to gain more
Backlinks Backlink Removal: How to Remove Bad Backlinks in 5 Easy Steps What is the one thing that most digital marketers and website owners aspire for? They all want to take their websites to the top of search engine results. High-quality backlinks are essential to
SEO A 16-Step SEO Audit Checklist to Boost Your Rankings Follow this 16-step SEO Audit checklist to find SEO errors and boost your Google rankings. Google’s algorithm now has over 200 ranking factors, and they seem to be adding more every month.
SEO Google's Core Web Vitals Put All Eyes on UX Google stated that its search ranking algorithm now takes user experience (UX) into consideration as of summer 2021. User experience has indirectly affected page rank for some time. If people have a bad
SEO How to Write Meta Tags for SEO Meta tags are a part of the HTML code (HTML tags) for your website and describe any page's content to the search engine crawlers. Meta tags are essential to all search engines such
SEO Best Practices Google Images Advanced Search Compelling images make your social media more likely to be noticed. They can raise click rates in your emails. They set the tone for your articles and help make them memorable. Finding the
Content Marketing Content Refresh: What to do When Old Content Loses Traffic Every content marketer dreams about publishing a blog post that ranks #1 in organic search and drives a ton of highly qualified traffic. The thing many marketers don’t think about is, once
SEO Run a Content Gap Analysis to Create Content People Crave Content gaps are exactly that—gaps in content where desired information doesn’t exist (or isn't easily found). For users, these gaps are annoying. But for content creators, they represent a golden opportunity.
SEO SEO Comparison Tools can Supercharge Your Content Marketing Plans SEO is a competitive field where anyone in the world could be your next challenger. Half the battle is knowing what your competition is doing now and what they plan to do in
Content Marketing Create a Strong Content Marketing Strategy Content marketing is a long game—you build authority and SEO strength over time as articles rank higher and get more engagement from readers. That’s why it’s important that your content
SEO The 8 Best Free SEO Tools to Help Your Workflow If terms like XML sitemaps, largest contentful paint, and anchor text optimization sound like a foreign language to you, don’t worry, you’re not alone. Search engine optimization (SEO) can be terribly
Backlinks The Types of Backlinks You Need to Know for SEO Throughout Google's evolution and exponential growth, it has always been rooted in the idea of links from one website to another. If a website links out to relevant content on an outside page,
Competitive Research Proven Competition Analysis: Who Are My Biggest Competitors? Competitive research is the foundation of any strong marketing strategy. It’s important to identify your competitors and their marketing tactics to help you differentiate your offering. There’s reason to dive deep
Google Ads Create a Powerful Google Ads Remarketing Campaign Strategy Remarketing (or retargeting) is a powerful marketing technique aimed at converting high-intent users who have had past interactions with your brand. In this type of marketing, marketers redeliver certain ads to users based
SEO How to Improve Google Rankings: 10 Tried and Tested Ways You’re probably aware of the importance of keywords and creating high-quality content to improve Google rankings. But besides these basics, there are several other factors and tactics you should consider if you want to learn how to boost your rankings.
Analytics 8 Google Analytics Metrics to Lock In with GA4 Every month, about 1,200 people in the US search Google for “Google Analytics help.” It's not a reflection of anything they missed. Google Analytics (GA) is complicated, even for experienced marketers. So
Analytics Google Analytics Best Practices for Beginners Whether you want to know how many mobile devices accessed your contact page from Albania or what percentage of your traffic is made up of “travel buffs,” the questions you have about your
SEO The Biggest SEO Trends To Stay on Top of This Year Successful SEOs are not just working on improving their craft daily; they’re also staying up to date with the latest SEO trends. They understand that SEO trends can uncover insights that will
SEO SEO Tips for Small Businesses It's a new landscape, and small businesses are boomingIt might come as a surprise to the average person that small businesses, not large corporations and brands, are the areas seeing the biggest growth
Keyword Research How To Do Keyword Research: Go Beyond the Basic Metrics How many articles have you written that have never found the audience they deserved? Even the best-written content can fall flat if you don’t know how to do keyword research and optimize
SEO The Best SEO Podcasts A podcast is an easy-to-consume content format that requires minimal effort from the listeners’ side and still helps them learn a lot. Podcasts are especially helpful for an evolving topic like SEO, for
Keyword Research How to Use Google’s Keyword Planner to Create Epic Content When it comes to creating epic content, sitting down and just writing something isn’t enough. It needs to be helpful, well-thought-out, and easy to find when people need it most. Getting found