Custom SEO and PPC Campaign Management with MySpyFu

Make SpyFu uniquely yours with our project manager – MySpyFu. These videos will teach you everything you need to know about how to use it for your SEO and PPC campaign management.

Organize and track your campaigns and keywords. Find and reach out to people in your industry, forming relationships, and gaining quality backlinks.

To get to the “Outreach Video” simply skip to the final video in the playlist.

 

Video Transcripts:

Hello everyone, I’m Patrick from SpyFu and in this video I’m going to teach you about MySpyFu – a newish tool that will help you manage projects, keywords, and outreach.  And how we’ve integrated it with the SpyFu you already know and love.

 

Or a least like-like??

 

In a nutshell we created MySpyFu to be a project management tool.  We wanted your SpyFu experience to be unique and customized  **customizationnnn!!!**.  It doesn’t cost anything extra, we just wanted you to have an awesome experience when you log in.

 

Some of you might have already used the outreach portion of MySpyFu.  If not, there’s a link in the description below to another video explains all of the ins and outs of that feature, feel free to watch it before or after this one.

 

In this video I’ll tell you what we’ve updated in MySpyFu, namely, the keywords section.

 

After you log in to SpyFu you will notice a little slider on the far right.  Let’s open that bad boy up and see what’s inside.

 

If you’ve never set up a project in MySpyFu before, that will be the first thing it will ask you to do. Let’s say I am running the SEO and PPC campaign of a medium sized website, I’m going to put their domain in there (BethSoft.com) and then give it a display name.

 

Here’s where the fun begins.

 

Since SpyFu already has a bunch of data for thousands of domains, it will already have some recommendations for you. I have a few of my own keyword lists in mind, buuuuut I wouldn’t mind seeing my Most Searched Keywords and some Easy Wins as well.

 

Now I’m going to add a custom group for our popular clothing store, specifically “Hoodies”.  I’ll paste my hoodie based keywords in there, and add a couple of labels, which basically function like tags: “clothing” and “merch”.

 

I’m going to import that and add another group for our “Games”.

 

And finally one for the keyword group “Vegas”.  You can add as many custom groups as you want, but these should get the ball rolling on this project for now.

 

 

 

Now that we have our project fleshed out let’s see what actually was imported.

 

The keyword universe is all of the keywords that you imported into this specific project.  Both the keywords you put in by hand, and the ones SpyFu imported automatically for you.  On top of that we’ll give you specific data about these keywords and how this domain is performing on them.

 

I’m going to sort this quick  and find a good keyword.  “Amulets for Sale.”  It’s an affordable keyword, even though it doesn’t get a ton of traffic, and my domain BethSoft, is ranked 14 on it organically.

 

Looks like I was ranked 13th on it last week, maybe a bit of work on that keyword I could get it onto the front page.  Not sure if it’s worth the effort for that one though.

 

In “Groups” you’ll see the groups that you added to this project.  I know in my Hoodies group I have 23 keywords that have cumulatively moved down Xnumber ranks.  When I click on it I can dig into all the keywords in this group and how they’re performing individually.

 

Let’s c  heck out Easy Wins because it seems to be moving up pretty well in the ranks.

 

…which would make sense.

 

It looks like a lot of these keywords relate to Bethsoft’s individual products, properties, and merch.  I can see how just a small nudge, leveraging these keywords, would make it pretty easy to move them up in the ranks.

 

I’m going to actually select a few of these and add a new label to them.

 

Let’s hop over to Labels and check out these keywords.  As we saw before, a single keyword can have multiple labels, and labels aren’t conformed to any particular group. So when I find more branded keywords in other groups, I might want to give them that label, as a reminder in the future.

 

Labels are an optional and flexible way to cross connect your keywords without creating a thousand groups and duplicates.

 

And booyah, we have our keywords, some groups and labels. Quick easy way to set groundwork for a full campaign.

 

I realize after putting this together that this is a really solid SEO profile for this domain. So I’m going to go into the project details and update the display name to “Bethesda SEO”.

 

This of course is up to you. **customizationnnn!!!**  Since we provide both SEO and PPC data for all of the keywords regardless of the project, you might just want to combine the two campaigns into one project.

 

For me, I know I’m relatively unfamiliar with their PPC game and want to keep that as a separate project.

 

So I’m going to create a new project.  I’ll use the same domain name, but use the display name Bethedsa PPC.

 

Again, I don’t know a ton about Bethesda’s PPC campaign, but you know who does?   SpyFu.  So, for now I’m going to skip on the keyword import part and go back into the normal SpyFu.

 

It appears that their current PPC campaign exists but is not totally robust yet.

 

Let’s check out their PPC Keywords, the keywords that they are currently bidding on.

 

I’m seeing a lot of shirt based keywords, which is great!  It gives me a solid point to start from.  So I’m going back into MySpyfu clicking on the groups section, adding a new group, and just calling it “shirts”.

 

I’ll slide this back in and just add some of these top ones.

 

Hmmm, this is taking a tad long, so I’ll filter this list with the word “shirt”, check-box them all, and click on add multiple.

 

Easy peasy right??  You can check out how this group is now filled out in the project.  I don’t even have to do a bunch of research on it yet, those beautiful shirts will be sitting there waiting for me in the future.

 

Believe it or not, there’s an even easier way to do this.

 

I’m going to head to keyword groups.  If you’re looking for a quick easy way to fill out an existing campaign, even if you’re not at all familiar with it, this is the motherload.

 

We already started our shirts group, but the one below it is “logo”.  I’m just going to click on that group and add the whole group to this project.  It will automatically add the keywords in this group as well.  I’m going to go down this list and add some more groups.

 

There we go!  Let’s check it out in MySpyFu.  It feels like I’ve already done a ton of work and organization even though it’s been a few minutes to set up a structure for this PPC campaign.

 

Let’s follow this gravy train and expand it out even further.

 

I might want to hop into SpyFu Kombat, see what keywords I’m missing in SEO, but my two biggest competitors are ranking on… and just straight up buy them.  I’ll set up an SEO Weaknesses group and plug these keywords into it.

 

Maybe I want to see what keywords relate to my “Amulets for Sale”, and bid on those as well. Heading to the profitable related keywords portion of our site is great for expanding on some ideas for your campaign.

 

Let’s select a few and import them!

 

Annnnnndd if you ever do what I just did and accidentally add a bunch of Amulet related keywords into a group that wasn’t supposed to have any.

 

*sigh* I always do that.

 

You can always move them into a different group.  Simply go back into MySpyFu, select the keywords, and put them in a different group!  We’ll automatically put the most recently added keywords on top, but you can also filter by a keyword like “amulet”.

 

Since an amulet group doesn’t currently exist, I’m going to create one right here on the fly.  Now keep in mind, this didn’t automatically delete these keywords from my SEO Weaknesses group, it simply copied them into the new group.  You can always delete them from here, and they’ll stay safe in the new one.

 

Same thing if you want to copy them to a completely different project.

 

Finally, after you have all of this set up the way you want it you can export your keywords and groups into a CSV straight from MySpyFu and take them to go.  You can use these exports to build a content plan, or fill out your AdWords campaign.

 

That’s kind of what this is all about, setting up your own custom projects in MySpyFu.  Clear with groups, keywords, and labels.  And then being able to evolve them as your campaign evolves.  Being able to keep them organized as you continue your keyword research. Even being able to export them and take it all offline if you’d like.

 

All within the comfort of SpyFu.

 

We’re excited to see how you’ll make SpyFu your own.  Take everything we know and mold it to fit exactly your needs.  And as always, thank you for watching.

 


 

Hi, this is Patrick from SpyFu.com.  Today I’m going to teach you how to use the keyword details and weekly tracking portion of MySpyFu.  For those of you who want to pinpoint the reason your campaigns are succeeding or falling short, this is for you.

I created another video explaining the basics of MySpyFu, you might want to start there before watching this.  I’ll put a link in the description and also one right here-ish.

Now it’s time for the LIGHTNING ROUND!!  (can you do a lightning round at the beginning of a video?)

To find keyword details, and how you’ve been moving up and down on the ranks, simply go to you keyword universe, or a group, and click on a keyword.

Here is how this domain is performing organically on this keyword for both google and bing, and here’s the history of how you’ve been moving up and down in the ranks.

Here’s how you’re currently doing in PPC, and how your ads have performed historically.

Yup.

It’s seriously that easy.

*Lightning Round Over*

If you’ve used SpyFu and are familiar with our weekly tracking you’ll notice that we pretty much took the best parts of it, integrated it with your campaign manager, and made it free for our members!

Because we love you.

The concept behind this is pretty simple – You only improve what you measure.  You have campaigns, you know they’re performing a certain way, we’re going to tell you why – on the keyword level.

Having deeper and more frequent updates on the keywords you care about, rolled up into easy to manage groups is exactly how you can target and improve the very specific pieces of your online campaigns.

Did posting extra articles about “pewter tankards” actually increase your prominence on that keyword?

Did a specific group of keywords fall in the ranks because you dropped the ball on them, or because they’re not worth pursuing anymore.

With this info you can adjust your online strategies, and redirect resources into the areas you need them the most.

In my previous video I created an SEO and PPC project for BethSoft.com

Since then I’ve been creating content, changing some link structures on my site, improving my H1s, etc.  All of this is supposed to help my SEO standings, and it doesssss… but I want to know WHAT is changing?!  Exactly which keywords am I improving my ranks on in a specific group on a specific campaign.

Now that it’s been a couple of months let’s see how my keywords and groups are currently doing.

Ups and Downs.  You obviously want everything to be going up, but the bigger question is what story does this data tell?  If I focused on Easy Wins and Gamesthese last few weeks, then I know that my efforts are paying off.  If I really focused on the keywords in my Hoodies group, something went awry.

Everyone knows that the Google algorithm is an untamable beast, and sometimes the best efforts go unrewarded.  But again, you can only improve what you can measure, so let’s dig into this group.

I’m going to sort this by rank change and see which keywords really failed me these last few weeks.

It looks like my domain has had an interesting relationship with the keyword “california hoodie” over the last 6 months.  Only once breaking onto the valuable first page of google.

My rank didn’t change drastically from last week, which is okay, I’d obviously rather have it jump up 10 ranks, but that’s not always how that works.  880 people search for “california hoodie” on a daily basis, and even though it doesn’t have the greatest estimated click value, I’d like to at least get on the front page for it.

But according to this chart, BethSoft has consistently been on the second page, in the top 20 on this keyword in Google; in Bing it hasn’t even breached the top 50 spots.

When I hover over this line I can see exactly what rank it was and the exact date we saw it at that spot.  When I expand this timeline further you’ll notice that there’s a kind of separation between these two rank tracking lines.

This is because when you add a keyword to a project that’s when SpyFu will starttracking it on a weekly basis.  Fortunately, on most keywords we have years of monthly data all ready to go.

Meaning, when you add a new keyword to this project, we’ll still provide those rank changes on a monthly basis and then as the weeks go by you can see how it’s performing week to week.

When we scroll down a bit we can check out those week to week rankings and how much they’ve improved or tanked compared to the week before.  This is an interesting way to see the ebb and flow of google rank changes.  Usually subtle but sometimes a bit more drastic.

Did this rank jump have something to do with something that I did, or was it just the algorithm mixing things up?  If my team and I actually focused on this keyword that week, or the week before, it gives me an insight of what we can improve in this overall group or even overall campaign, in order to succeed.

After pinpointing this keyword, and other keywords in this group, I can hopefully begin improving them as a whole. This is the first step in cornering the market on a set of keyword, in this case branded hoodies.  Using the techniques that have helped me out historically, and cutting out strategies that have not.

If you remember from the previous video I actually set up a separate project that focuses on Bethesda’s PPC camp aigns.  Let’s see how my PPC Keywords a performing.

Lately I’ve been pushing ads for the keyword “fallout tee shirts”, so let’s see how it’s been doing.  It looks like I’ve been doing pretty well, staying in the first and second ad position fairly consistently.

100% impression share means that Google is favoring my ads, showing them to all users who are searching for this keyword.  Keeping this number high simply means that you’re getting the biggest slice of the advertising pie compared to your competitors.

I’m at the top of the page the majority of the time, so I think I’ll hang onto this keyword for a while, until these numbers start plummeting or it’s no longer a profitable keyword for me.

Like with most things in SpyFu, we also allow you to download all of this information and take it to go. Simply Export a PDF for an aesthetically pleasing version of all of this information.  Or for you Data-lovers, a CSV which gives you the ranks and changes in an excel sheet.

Using MySpyFu is a great way to manage your projects and keywords.  Being able to drill into each individual keyword and see how your domain is performing on it gives you the power to pinpoint where your efforts are succeeding, or falling short.  Use this information to improve your campaigns week to week and get your content and ads noticed.

Thank you for watching.

 


Hi this is Patrick from SpyFu.com, in this video I’m going to show you how to use our new backlinks and outreach manager in order for you to pinpoint safe and effective backlinks, and then get on the radar of the people who can get them for you.

Ahhh sweet sweet link juice.

Building relationships with domains that can give you good backlinks is an arduous but necessary task if you want to move up in the ranks on SEO and gain influence in your niche.

SpyFu’s backlink feature allows you to search for keywords or domains and find safe and reliable backlinks, already indexed by google.

This is important for your site because when you manually build backlinks you never know if the sites you get links from will eventually be red-flagged by google.  When they are, google punishes them, making links that point back to your site, toxic.  Bringing your site down in the ranks and basically undoing all of the hard work you just did.  When you’re trying to build a huge contact list for backlinks, you don’t have time to make sure each directory and forum are squeaky clean.

It’s enough to scare anyone off of link building, but believe me you do not want to blow that off.

So SpyFu takes care of this for you, connecting you with sites that are safe, that google is indexing, and filtering out the ones that could get you in trouble.
We took this process and made it even faster with our new outreach manager.

You’ll notice a slider on the right side of SpyFu, when you pop that baby open for the first time it’ll prompt you to start a new project.  These projects will help keep your different campaigns or clients organized.  I’m going to do it right now.

**Storytime!!!**

Before working for SpyFu, I was a freelance video editor just trying to make my way in this crazy world.  And I haaaaaated outreach.  I was juggling excel documents and sticky notes with e-mails scribbled on them.  I felt like I was on the black and white portion of an infomercial. (there has to be a better way!!)

There was nothing more important than building relationships with people that could hire me, or create momentum for my business. Either by word of mouth or with online recommendations to my site. Gaining connections and links would help me move up in the ranks, and develop brand recognition.

 

Pretending I’m still Patrick from 2009, I’ll enter some domains that I would like to build professional relationships with, or at the very least, people I would want to get my videos in front of.  I’m not going to star any of them yet, but I will add some tags and notes that I think will be helpful down the road.

 

From these domains, let’s see what kind of contact information SpyFu found.  You can approve ones that you think look good, by clicking on the green check mark icon.  If you’re unsure if the contact SpyFu found is relevant to the domain you added, you can click on the search icon and we’ll do a google search of that contact’s name in relation to the domain we found them in.

 

You can check out your approved contacts in the contacts section of the site.  After bringing up their contact “card” you can edit them, add notes to them and even set up a deadline to contact them.

 

We added these task managing features to fit your preference. You can get as detailed on your contact or link tracking as you want, adding notes, tags, and stars to all of them.  Or just never add any additional details and kind of go with the flow of outreach.  These notes and tags are only visible by people with access to your account, so feel free to write whatever you want, it won’t be viewable by the public.

 

Regardless of how you do it, adding and organizing contacts gives you the opportunity to build a content network.  Even if these are people you don’t want to contact directly, you still want to put your content in front of them.  Videos about topics you think they would find intriguing, or blogs about things that are in their business space.

 

To make this a bit meta, this tutorial and others could help many professionals the internet marketing space, but we don’t necessarily want to directly tweet at these people every time we put out a new piece of content.

 

However if you start following these people, mentioning from time to time, trying to form that relationship with them; you might find yourself with a new business contact that you can be mutually beneficial toward.  Providing backlinks, sharing content, scratching each other’s backs.

 

Even if a fully forged relationship is never formed.  You’ll be on their radar.  And this is a rule of numbers, if you’re blip is on the screen of people in your industry the odds of one of them viewing or sharing your content increases with each contact you add.

 

With that in mind, I didn’t add nearly as many as I should have.  I honestly don’t know that many domains off the top of my head.  What I do know, is the keywords I’d like to rank on.

 

Keywords like “freelance video editor”, “independent video producer”, and especially “ridiculously handsome video animator for hire.”  If I could find contact information of domains that could help me rank on THOSE keywords, I’d be pumped.

 

Spoiler alert. I’m going to be pumped.

 

Let’s slide this back in and go to backlinks.  You can type in any domain or keyword that you’d like to gain backlinks on.

 

I’m going to type in “freelance videography” and see what kind of results I get.  To add these to my project I’m simply going to click “add” and they’ll go right in there.  I’m going to add some of these top ones, and then I’m going to sort this list by number of outbound links.  You can sort by any column but I like doing it by outbound links because you can see the people who are actually linking to other sites. If they have less than three or more than a hundred, I generally ignore em, but if they have 10 to 25, I feel they’re willing to link to sites without oversaturating their content with outbound links.

 

Finally I’m going to exclusively look for blogs and sites with affiliate links, and plop some of those in there.

 

Again, these are the sites that are helping other domains rank on the keyword “freelance videography”.  They are the ones already indexed by google, so they’re safe.  Meaning, you don’t have to worry about google punishing your site for accidentally using rotten backlinks.  SpyFu has your back on that.

 

If you see a specific link you want to dig into right away, simply click on view, and we’ll guide you directly to their contact info.  After you add some contacts you can go into them and edit them, maybe update their name or title if you feel like the results don’t quite capture who they are.

 

In here. <3

 

Now, we don’t have an e-mail client built into our outreach system quite yet.  But now I have a specific contact, that I can reach out to about a particular article using my business e-mail patricksvideosaresuperflippinawesome.srsly@gmail.com

I recommend that you create a shorter e-mail.

So we’ve added some contacts by both keyword and by importing backlinks, but we wouldn’t be SpyFu if we didn’t offer internet marketing intelligence from your competitors domains.

Let’s say I was doing a campaign for a client, they sell window coverings.  There are a lot of big competitors to battle for this keyword, that might be intimidating, or encouraging once you realize that you can use their most successful methods for your campaign.

This is a new client for me, and I’m not entirely sure of their top competitors.  So I’m going to type Window Coverings into SpyFu.  It’s giving me an overview of the word as well as different domains that are ranking on it or advertising on it.  I’ll check out TheShadeStore.com and the inbound links they’re getting on the keyword “Window Coverings.”

I’ll add this top one anddddddd crap.  I messed up.  I was still on my video editing project.  So I’m going back into MySpyFu and creating a new project for my Window Coverings, and then go back to the link I added and click view.  Then I’ll click on the “Move” dropdown and pick my new project.

This will pluck this link and all of its contact info out of here and drop it into the Window Coverings project.

I think the developers put this feature in here because they were tired hearing me curse myself from my office.

Now that everything is right in the world, and I can clearly see that I’m on the correct project from the slider, I’m just going to go through and add all of the rest of these links.

Sometimes I just like throwing things into projects so I can work with them from inside the tool, either now, or by saving them for later.
When digging into these sites you can be comforted that most of them rank on several window covering-esque keywords.  When I actually check out their websites (apartment therapy) it looks like the specific post spyfu found is extremely relevant to what we’re wanting to rank on.

 

This might be a 3 star contact.  Oh yeah.

 

I’m also going to make a note that their site has a comment section, but it requires a sign in.  If I can’t reach them via twitter or e-mail, this might be another way to get my site on their radar.

 

For this project I’m going to just kind of rip through some of these links instead of giving each and every site some tender loving care.  Sometimes you need to just do this preliminary work for a bunch of different projects and then do the actual outreach on a different day.

 

And by outreach I mean following them on twitter.  Liking their facebook page.  E-mailing them.  Writing on their wall or commenting on their blog.  Occasionally mentioning them in a tweet.  But if your name pops in front of them, with content they find interesting, they could take an interest in you.  Again, the bigger your content network is, the more likely this will happen.

 

Setting the status of each backlink keeps track of exactly which domains you have yet to reach out to, which ones you’re waiting on, and which ones you’ve contacted.  This can be handy for future you, or a co-worker, if you decide to assign it it to someone else in your company that handles actual customer relations.

 

Some domains we won’t find contact info for, if you feel like this contact isn’t worth the trouble, you can just delete it.  Or you can custom add a contact with a name, title and contact information if you are familiar with this company and some of its employees.

 

My mother used to tell me, “Patrick, go build business relationships with relevant contacts in your industry so you can increase your overall influence and gain more traffic exponentially.”

 

I didn’t have SpyFu back then, also I was in the second grade, but she was right.  Even though outreach can be a chore, it’s a necessary one to get noticed in your space and improve the rankings of the campaigns you control.

 

Using SpyFu and the new outreach tool should make that faster and easier than ever before.

 

As always, thank you for watching