If you start with a specific keyword in mind, you can come up with keyword lists that match your budget and search volume needs. It’s a solid way to start getting new keyword ideas, especially keywords that similar competitors have bought (or ranked for) may times. However, if there’s a competitor you want to emulate, you can follow these steps to use their organic and paid keywords as a starting point toward inspiration.
Start with Related Keywords: Get the competitors’ top keywords, and then filter down to the best list that works for your own campaign.
Step 1. Start with a competitor in mind.
Step 2. Find their keywords.
Step 3. Filter them to match your needs.
Narrow your results with a phrase-match filter. You can limit the results by typing in a word, and we’ll show only keywords that have that word in their phrasing. It’s great for separating categories and coming up with long-tail ideas.