Get inspiration for keyword ideas from a competitor

If you start with a specific keyword in mind, you can come up with keyword lists that match your budget and search volume needs. It’s a solid way to start getting new keyword ideas, especially keywords that similar competitors have bought (or ranked for) may times. However, if there’s a competitor you want to emulate, you can follow these steps to use their organic and paid keywords as a starting point toward inspiration.

Start with Related Keywords: Get the competitors’ top keywords, and then filter down to the best list that works for your own campaign.


Step 1. Start with a competitor in mind.

Type your competitor’s domain into the main SpyFu search box.

Step 2. Find their keywords.

When the domain overview page opens, scroll down to their keywords. You’ll have two options: organic keywords or paid keywords. Choose either one (or both) with “view all…”
The lists are sorted by a different qualities/conditions. If you choose Organic Keywords, the list defaults to being sorted by “Most Valuable Keywords.” It’s a good starting point for your own ideas
Browse the list to get inspiration, export it for reference, or move on to Step 3 where you can narrow the list further.

Step 3. Filter them to match your needs.


Narrow your results with a phrase-match filter. You can limit the results by typing in a word, and we’ll show only keywords that have that word in their phrasing. It’s great for separating categories and coming up with long-tail ideas.

You can also sort the columns by clicking its title. Finish by exporting all keywords or a selected group.