In addition to searching keywords and domains, you can also search a specific page’s performance via SpyFu. This major update offers a tighter, more accurate view of the data that drives your SEO content strategy.
Searching via URL singles out the ranking details for specific pages. Think mashable.com/tech. You still get the same stats that you see for domains–answers like rank, monthly searches, and clicks–but now you can see it for one specific blog post or an entire category on your site.
Why Does This Matter?
A URL search lets you push past the noise from a domain’s full ranking activity and get SERP details on the actual pages you want to single out. Whether it’s for your own page or a competitor’s, the focused approach tacks on new advantages to make you more competitive and productive.
1. Analyze the parts of the site that you want
2. Measure value of these focused sections—so you can prioritize content.
3. Get ideas for keywords to target and the content to get you there.
You don’t have to look at everything from a full domain’s perspective.
You can analyze just certain parts of your site—or anyone’s. Let’s say you’re reviewing pages following a product launch for a photo editing app on your existing domain. Ideally, you can see how these new product pages ranked. Before, it was probably a matter of searching the keywords most closely related to photo editing (maybe some branded ones that don’t carry that much weight) and finding your base domain’s ranking on them. That leaves you wondering where your new product content made a dent if your domain already had an SEO presence on its own.
It doesn’t really tell the full story, does it? (Let alone, the right one.)
I like this example from a special “First Time Home Buyer” program at Wells Fargo. SERP data for the page https://www.wellsfargo.com/mortgage/buying-a-house/first-time-home-buyer/loan-options would have been buried by the much larger domain’s ranking activity.
If you are comparing content and want to gauge traffic it gets from searches like “first time loans” and “loans for first time home buyers,” the answers are more precise than what you would see for wellsfargo.com on its own.
The right story comes from finding the keywords that your product ranked on. Don’t stay tied to the full domain ranking when the page’s performance is the better measurement.
Measuring the value helps you prioritize content. Figure out how much a blog is really worth.
Your competitor invests heavily in creating “How to” content on its blog. Should you follow suit?
Questions like that separate you from the rookies just scrambling to load as much content onto their site as they can. You know that before you can prioritize your SEO work, you evaluate the actual work ahead of you. It’s like picking your battles. Pardon the cliché, but this is truly an example of working smarter instead of harder. Sure, you could add “how to” tutorials as well, but only if that collective content ranks on valuable searches.
Search your competitor’s “how to” section from their blog—just that one part. The results let you see the most valuable keywords it ranks on. The more specific you are with your search (www.theirsite.com/how-to/unicorncare), the closer your measurement of the value that content drives vs. the entire domain.
Trader Joe’s has thousands of products across hundreds of categories, but you can see how their Gluten Free product list drives thousands of clicks each month worth about $1500.
You spend your time creating the right quality content that has a better effect on your rankings and on your audience’s perception of your business. If you couldn’t see how much value it delivered in the long run, making that commitment would have been an uneasy gamble if it felt like you were investing too much time on one topic.
That strategy that was difficult to execute without being able to measure specific pages and site sections. The URL searches on SpyFu solve that.
Get ideas for keywords to target and the content to get you there
SpyFu helps you see competitors as a guide toward content ideas. The URL search magnifies that even more. It leads to similar pages that keep you focused on targeted keywords.
If you stumble upon relevant content, you could aim for backlinks from them. Or spread out to others and try connecting with those who published pages that reach the same audiences. How would you start?
Wide approach: You could guess at the other domains that rank on that keyword. Seek out their content and similar keywords. Continue, repeat, continue, repeat, miss out on daylight, etc.
Focused approach: Enter the page into the SpyFu search bar. The results include exact pages that rank onmany of the same searches.
Since the start of the year, we have been adding features to SpyFu that add value to your research. This one, though, is a major addition to SpyFu’s functionality. If the core approach to SpyFu is entering a keyword or a domain to kick off your research, now you can add “URL” to that lineup. The detailed SERP data on specific pages gives you focus and accuracy that improve the way you work.