However you define SEO success, most would agree that content creation is your biggest driver. And while Keyword Groupie’s PPC connection seems obvious, it’s truly a bonus for SEO, too. Keyword Groupie is a map to content creation.
Those of us who have made pleas to the SEO gods (hi there, Google) know the feeling of that daunting task. What should I write about in order to rank higher, appear on more search results, and ultimately, have more people find me?
Using either your own domain or one that sparks your creativity, Keyword Groupie returns a full set of keywords they rank on organically—organized into groups of tightly related keywords.
Great, but what do you do with it?
Let’s say you’re optimizing a plumbing website. Even if you are just starting out, you can turn to Groupie for content help.
Start in Keyword Groupie with a domain you want to emulate. We’re going to take some cues from ThePlumber.com which ranks in the top 5 results for 20% of its 569 keywords. They don’t advertise with Adwords, so this domain relies heavily on its SEO. Good for us, since that gives us good material to model.
We uncover these ideas by scouring sites related to ThePlumber.com, finding their most frequently shared keywords with the highest clicks per day.
Now that you have content ideas, narrow it down to valuable specific topics. You scrolled through and decided that you want to write about “leak repairs “. Even more, you want to create a dozen content-driving, related articles. To get there, you’ll need to expand on a new angle. By generating ideas on what to write and where to concentrate the content, Keyword Groupie gives you new angles you never considered.
Zero in on keyword you should aim for and how much content to produce.
With “repair” in the filter, Keyword Groupie flew through every group—regardless of its title—turning up every repair-related keyword for this search. Instead of struggling to write 3 very similar articles all on general leak repairs, you can generate rich content built on keywords that already have demand for helpful information.
Now you move quickly from research to writing. The planning stage that grew from trial and error now follows a planned path of keywords to pull into one article or stretch into related (and cross-linking) articles.
This approach ends the expensive practice of paying—whether you spent your own time or paid someone to write them—for unnecessary articles. Plan instead to zero in on topics that you want to cover and build rich content around it.