Keyword SmartSearch Combines Advanced Search with Tight Control

Use specific queries (like these below) in Keyword SmartSearch’s “expert view” to discover the narrowly targeted keywords that fit your needs.  Of course expert view is optional.  If you prefer something simpler, try our preset (but still relevant) filter that adapts to your keywords and responds in a snap.

Operators

Require + Tells the filter your “must-have” criteria, usually used in combination with keyword roots (+fish +tacos) or sites (+site: domain.com).

+”fish tacos”

This filter brings up “fish tacos” within terms like “fish tacos recipe,” “grilled fish tacos,” and “how to make fish tacos.” This specific requirement delivers narrowly targeted keywords compared to entering fish tacos with no (+) where the results include ideas created from “fish” or “tacos” like trout mount or meatball recipes.

Exclude – Exclude data from calculations and results. Like Require (+) it is used to tighten your results. Consider (ceiling fan –installation) for sales only.

Wildcard * Adding an asterisk (*) to a partial or full word filters variations on that word with prefixes, letters, plurals or –ing to fill in the wildcard’s spot.

wrap* +site:hallmark.com

Expect variations like unique wrapping paper, wrapped gifts, and roll wrap.

natur*

This filter produces examples like natural, nature, and naturopath

*books

Results include textbooks, books about landscaping, and workbooks.

f*gment

The asterisk in the middle triggers both figment and fragment

Similar ~ This “fuzzy search” filters misspellings and similar words with either an include OR an exclude.

+carreer~ +training

The combination triggers keywords with the proper spelling of “career” and “training” as well as any “carreer” misspellings with training.

Column headers and expert view filters

Site Specify the domain whose keyword list you want to sample. Using site+ pulls keyword suggestions only from that domain’s paid keyword list.

+Site: onlinegames.com

Produces only keywords that onlinesgames.com has appeared on during the last 12 months.

Require (or exclude) a keyword specifically from that site. +mario +site: gamestop.com

Require multiple modified keywords specifically from that site. +mario +cart~ +site: gamestop.com

+site: name1.com +site: name2.com –site: name3.com

That combination produces keywords that Name1 and Name2 advertise on that Name3 does not. Enjoy the execution of SpyFu Kombat using as many domains as you’d like.

Top Domains link below the search bar

Automatically add sites that appear most frequently on this keyword. It acts as a shortcut to require and exclude combinations of these sites.

Cost Per Day (costperday )This qualifier suggests terms based on your specific budget. The amount comes from CPC multiplied by the clicks per day.

online degree +costperday:[300 TO 500]

The example filters results based on online and degree that have an estimated cost per day from $300 to $500.

# of Advertisers (advertisers)The number of advertisers shown on the given keyword is a total from the past 12 months.

“kids room murals” -advertisers:[0 TO 6]

Filters out keywords that don’t show at least total 7 advertisers on the term in the past year.

Words (words) Finding long-tail keywords is easier with a filter on the number of words used in the search phrase.

college financial aid -words:[0 TO 3]

The exclusion of a smaller word count limits the results to long-tail suggestions like “how to afford college” and “college scholarship loan grant.”

Cost Per Click (Broad, phrase and exact)

Each match type creates its own pool of keywords, with each keyword having its own cost-per-click. That means that the average CPC of all keywords coming from broad match will be different than the average CPC of all phrase-matched results.

Here’s a review of what each match type means and how an advertiser might set it up in their campaign. (These are not operators in Keyword SmartSearch.)

Broad match: The total search volume for the keyword idea, synonyms and related words. Includes matches on at least one word of a 2 (or more) word-phrase.

Advertiser setting: Jet engine

Matches could include jet engine models, jet stream, and engine parts.

Phrase match: Matches on all terms that include that whole phrase, with other words coming before or after it.

Advertiser setting: “Jet engine”

Matches could include jet engine models, find jet engine parts, jet engine specialists

Exact match: Matches must include keyword idea, exactly as written, and without any other words in the search term.

Advertiser setting: [Jet engines]

Matches are limited to jet engines. (With a few possible exceptions…)

These match types can change the keyword’s cost per click.

Using the operators in Keyword SmartSearch, you can narrow down your keyword list with a match-specific cost per click range (with our without a designated site to tie them to):

+site:garmin.com +broad_cpc:[0 TO 999]

site:garmin.com +phrase_cpc:[0 TO 999]

+exact_cpc:[0 TO 999]

Search Volume

The traffic volume we show is an estimation of the daily traffic that keyword gets (for that match type) on Google:

Broad Global Search Volume (broad_global) Search volume reflects broad match-based searches for all queries on Google (averaged for one day).

Camping Gear +broad_global:[1000 TO 3700]

Filters results — based on camping and gear — where 1000 to 3700 broad match searches are done globally each day.

Exact Global Search Volume (exact_global) Search volume reflects exact match-based searches for all queries on Google (averaged for one day).

Camping Gear +exact_global:[200 TO 500]

Filters results — based on camping and gear — where 200 to 500 exact match searches are done globally each day.

Phrase Global Search Volume (phrase_global) Search volume reflects broad match-based searches for all queries on Google (averaged for one day).

Camping Gear +phrase_global:[750 TO 9999]

Filters results — based on camping and gear — where at least 750 phrase match searches are done globally each day.

Broad Local Search Volume (broad_local) Search volume reflects broad match-based searches for all queries on Google (averaged for one day) that came from within the United States.

+gps +navigation +broad_local:[15 TO 9999]

Filters results – including gps and navigation in the keyword — where 15 or more broad match searches are made in the US each day.

Phrase Local Search Volume (phrase_local) Search volume reflects phrase match-based searches for all queries on Google (averaged for one day) that came from within the United States.

+Gps +navigation +phrase_local:[0 TO 5]

Filters results – including gps and navigation in the keyword — where 5 or fewer phrase match searches are made in the US each day.

Exact Local Search Volume (exact_local) Search volume reflects exact match-based searches for all queries on Google (averaged for one day) that came from within the United States.

+Gps +navigation -exact_local:[0 TO 2]

Filters results – including gps and navigation in the keyword — where at least 3 exact match searches are made in the US each day.

Clicks per day (clicks­perday) An approximate number of clicks received each day on this keyword in the most recent month. This number reflects the high end of the keyword’s clicks per day range.

+site:garmin.com +clicksperday:[150 TO 300]

Returns keywords that garmin.com has advertised on in the past 12 months that most recently averaged approximately 150 to 350 clicks per day.

Min Clicks (min_clicks) The low end of a keyword’s most recent clicks per day range.

+site:garmin.com +min_clicks:[10 TO 99]

Returns keywords that garmin.com has advertised on in the past 12 months that most recently averaged approximately 10 to 99 minimum clicks per day.