Keyword SmartSearch reaches far beyond a simple dictionary-list of keywords. It identifies keywords that have been successful.
Top competitive keywords are the foundation for Keyword SmartSearch, and your razor-sharp control over the keyword criteria means that you can find niches and expand your top tier of high-performing keywords.
Let’s take a look.
Finding a Niche
That magical niche is out there. You haven’t stumbled upon it on your own, but you’re about to come face to face with the niche that rises to your standards.
Remember, what defines a strong niche must be a strong niche for you. This means it has to be very specific to your own criteria. Thousands of clicks per day sounds fantastic when you’re not footing the bill.
Think about what it would take to give you command of the right keywords. Maybe each one delivers at least 20 clicks per day.
min_clicks:[20 TO 99]
Then, you need just the right amount of advertisers. Not too few. (They tested and didn’t find it all that great.) But not too many. (Way too heated to make a strong profit.)
advertisers:[18 TO 42]
Here’s a tip to keep in mind: the count is for number of advertisers over the past 12 months or more, not the number of advertisers at a time. Consider a bigger number than what you might have thought.
Alright, so what if it is really heated and competitive. That’s a good sign when you’re in great company, right? But are there people looking for it? You’re going to want to know how many searches there are each day for this unknown keyword.
broad_global:[1500 TO 4000]
Wait, zoom in even tighter. Count US-only searches that don’t include bloated search numbers from casting a really wide net.
phrase_local:[1500 TO 4000]
Of course you don’t want to go tossing money at keywords just because of their attractiveness. “These need to match my budget!” you say. “Don’t’ forget Cost per click,” you say.
phrase_cpc:[3 TO 7]
Since Keyword SmartSearch builds lists from keywords your competitors are already buying, you narrow the field by establishing the ground rules. Have you captured the performance that matters most to you?
- Searches per day. Check. And by local phrase. Check.
- Like a good restaurant. Not empty, but we won’t have to fight too hard for a table. Advertiser count. Check.
- Can’t break my bank. Cost per day. Check.
But what about profitability? How do you pinpoint keywords that bring traffic that converts? Long tail keywords are the secret sauce, so let’s insist on those, too.
words:[3 TO 8]
Here’s the kicker. Every step is a necessary part of the ladder, and each one can be added into the first search. In a new post, we will show you how to filter these down to an exact niche or even to make the best performers rise to the top.
We’ll end with a brief peek at how some SpyFu subscribers have used Keyword SmartSearch to dig up leads.
To find leads for their business, and SEO professional turned to Keyword SmartSearch with this question. Which high-cost keywords point to advertisers who are willing spend the money for big traffic number in a lucrative market?
+exact_cpc:[10 TO 999] advertisers:[10 TO 999] broad_local:[50 TO 99999] words:[3 TO 99]
This clever combination led to specific advertisers the SEO pros could reach. (Just find out who was advertising on these keywords through Ad History). Once they rank on these expensive keywords, the advertisers can divert that spending into other keywords. And bonus points to the SEO pros for selecting long-tail keywords. That makes ranking on these high-profile terms a more attainable goal.