Find the SEO ranking history of any domain or page on a keyword

We turned years of SEO history into strategy-building answers about how domains have performed on certain keywords over time.

Get an interactive graph of how domains have ranked on SEO keywords over time. These ups and downs help you map competitors and your own domain to pinpoint the changes that affected them on certain keywords (but not others). If Google’s algorithm updates were to blame, you’ll see the results here.

Watch for tips on navigating this history so you can make adjustments that help you climb up the ranks.


Video Transcript:

Spoiler Alert!  Instantaneous SERP tracking, that’s what this video is about.  Getting extensive keyword ranking history for domain’s organic keyword is awesome.  And SpyFu has the largest database in the industry to gather all this data from.  Because of this we can provide you an absurd amount of data freakishly fast.  Any domain you want to look up, bam!  It’s there instantly.  Any keyword on that domain, blemo!  There you go.  Multiple keywords, no problem, multiple domains for a keyword, we’ve got you covered.  In my opinion, it’s the easiest most intuitive piece of software we’ve ever invented.

Now, in a lot of these tutorials we talk about different retail websites.  Websites that advertise products and sell physical items to consumers but what about websites that are purely content driven?  They don’t buy any ads but instead they make revenue by selling ad space on their site.  Websites like  The Onion is a parody new source that has been around roughly since the dawn of time.  A lot of their keywords are based on the titles of the content that they created whether it’s an article or a video piece.  So their keyword and fluctuation in ranks are really interesting to observe.  When you type in to SpyFu, you can see that they aren’t running any ads but they do have a pretty formidable organic presence with 12,500 keywords in the top 50 range.  I’m going to click on View More to get a full list of them.  Americas finest new source is their slogan but they also have a ton of keywords in the number one spot.  I’m going to filter this a little bit by typing in fake news; that’s a good keyword for The Onion, and there it is.  So I’m going to click on View History and it brings us to the historical search page and there we go.  A simple layout on how has ranked on the keyword fake news over the last year.

If you want to see a longer time frame, you can click on the 2 year or even the 5 year buttons and get a huge spread.  The onion in general has had a success ranking highly on fake news.  It looks like over the last five years it’s maintained a spot in the top 10.  Its last recorded rank was last month that position for.  And when we click on the Historical SERP Cache, we can see the actual screen shot.

So let’s get into some fun stuff.  I’m going to add a domain to this chart,  And we can see that the Daily Show hasn’t had as much success on this keyword as The Onion has.  It seems as though Google’s algorithm updates like Panda and Penguin really shot them on the foot in this keyword.  Also every time that there was a search quality update, the Daily Show’s website was knocked down on the ranks.  Sometimes this happens, well organically.  With new updates, you can’t always expect your ranks to stay consistent.  But sometimes Google does this manually.  A good example of this would be the JC Penney, a SEO scandal of 2011.  This was what the rankings look like before Google found out on normal keywords like betting, dresses and furniture.  But once Google found out that JC Penney was using less than practicing exercises, they manually penalized hard.  And it seems as though they have had a tough time recovering from this.  It could be that Google is still manually pushing them down in the ranks even after a year has passed or this could just be happening organically or they could still be doing black cat stuff.

In any case for anyone who is in the business of buying domains, this is a good thing to keep your eye on.  From an organic perspective is not nearly as valuable as it once was and it’s quite possible that Google is still stomping on them.  This could be a great leverage point for anyone considering buying this domain and this applies to all domains big and small.  So if you’re in that business, this is great tool to use to grasp the domain’s current value.  For the on fake news, this could have been a manual drop in ranks or simply the algorithm favoring or disfavoring the Daily Show on that particular keyword.

Steven Colber’s doesn’t even rank on this keyword anywhere on the top 50.  Just for fun, let’s try  Oh, snap!  They ranked 29 on June 2011 and it looks like they ranked on it for a couple of months in a row.  How about the much more reputable  Wow!  It looks like they’ve been ranking on fake news almost as much as the Daily Show.  Looks like I’m going to get my CNN tattoo removed.

Just for fun let’s throw in there which more or less disproved or verifies anything you hear on these channels anyway.  And sure enough it looks like they used to rank pretty well on fake news but it looks like March’s quality update struck them down a bit as well as the Penguin update.  If you want to know even more details about what was happening in the world of Google during the spread, you can check the boxes for both Freshness Updates and when they rolled out a new feature like the plus 1 button, this is a really great starting point to find the story behind the domain, its keywords, its relationship with Google and their updates.  When you’re client’s keywords mysteriously drop in ranks, it’s good to have an explanation to give them.  When looking at it in this format, we begin to understand why they may have fallen out of Google’s favor.  And for SEO’s this is a great way to figure out how to make adjustments to your campaign so you can climb up the ranks again.

All right.  So this is getting really messy.  I’m going to hide the domains from the chart and completely delete Cobernation because it’s not even here in the first place.  Now let’s put in some keywords for The Onion like news, news parody or just the word onion and you can see that they’ve been ranking pretty well on these keywords overall.  But the fun thing is the onion has a lot of articles and reports with kind of quirky keywords that they now rank on including online dating, shark attack, Bill Nye the science guy and other more colorful words like F*** Y*** M*****, M***** F***, What the F*** is Goggle+, *****, and Taco Bell.  You can enter these words as well as many more as you want and get the organic keyword ranking history of them all.  You can hide or show any of them at any time meaning you can group similar keywords together to see how your domain has been performing on them as a whole.

So play around with this and learn more about your client’s domains and keywords and how they’ve evolved over time.  Use that knowledge to form a story of a domain’s past and you plan for its future.  Thank you for watching.