Update: We’ve added a newer article with a little more help here with “Find a Site’s Ranked Past Rankings with Ranking History.” Check it out, or move ahead with the tips in the following article.
Follow specific pages like blog posts and subdomains by adding URLs when you compare your ranking history. When you view a domain’s ranking on a keyword anywhere over the past 6 years, you can see how it stacks up against:
- Other domains on the same keyword
- Any URL on the same keyword
- The same domain on different keywords
This lets you track specific pages over time instead of just base domains. That connects you to the ranking history of features that weren’t before possible:
- Retail categories
See How a Video Ranks Over Time
Before, it was tough to see how a video ranked over time on a keyword. YouTube.com encompasses far more than what you’re hoping to measure, but a domain that powerful makes any ranking results useless. If you had a “How To Fix a Leak” video, you’d be stuck seeing how YouTube.com ranks on the keyword “fix a leak” as a whole.
Now that you can track a URL, you can see your video’s ranking performance alongside other pages and Google updates.
Here are the most recent videos on “fix a leak:”
Google traditionally groups video results together, so we don’t expect a lot of fluctuation with one at #4 while another rounds out the top 20. Still, a video result can fall out of favor completely, like in this big drop where YouTube results still rank high, but not this particular URL.
Single Out Products
Starbucks has an impressive online presence, so the domain starbucks.com continues to rank high with a trove on strong organic content. At last check, they ranked on more than 12,000 keywords. That makes it even more important to break apart categories or products.
Here, they’ve dedicated content to coffee in the office, having Starbucks at your own office. There’s acategory page for business and a dedicated coffee-service page. With URL history, you can break them apart in measuring individual performances.
Give it a Try
This is a premium feature built into SpyFu. You can review the features of ranking history, but tracking actual keywords, domains and URLs is exclusive to subscribers. So first step: log in.
1. Enter any keyword into the main search bar and choose the domain you’d like to track.
2. Scroll down to the Organic Search Ranking Analysis section. It’s just below the keyword’s Most Successful Advertsers and Their Best Ads (Ad History). Find the ranking history column on the right, and click to open it.
3. If the domain in your result has multiple entries, “view history” will show how the base domain itself ranked. For example, the chart will show that HP.com ranks #1, even though the result I chose came in at #31.
But since we want to see how this recycling page does, we’re adding the page to the chart.
4. Click “Add Domain or Page” to compare it the URL against the domain (or any other domains on that keyword.)
Now you have the history of a specific page instead of hitting the wall of a bigger domain.