Showcasing Gains in SEO ROI – SEO Dashboard Report Tour, Part 2

This second video in a series helps continue your orientation with the SpyFu RECON Files SEO Dashboard.  Here, you reach what is perhaps the keynote statement of the entire report: a clear measurement of the payoff of your SEO work.

Options:
Want to back up a bit?  Start with the first video here.
If you prefer a written tour, you can read your way through this segment of the tour here.

Jump to Part 3 of the Video Tour

 

Video Transcript:

Have you ever wished you
could show your clients

in a clear and concise way,
how much essential value

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you bring to their bottom line?

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Well, bam, here it is.

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Let’s learn how to use the most
value-driven section of recon

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files, including the overall
most important statements

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on the entire reports.

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This adventure begins now.

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This first section shows
your biggest gaining keywords

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and how you’re moving
them up in ranks.

It begins with the most crystal
clear explanation possible.

So now when a client asks what
you’ve accomplished for them,

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you can say, well, you moved
up in ranks on 16,000 keywords

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last month.

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All those gains added up
to about 474,000 clicks

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you wouldn’t have
received last month.

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Now pause for dramatic effect.

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In equivalent PPC dollars,
all those new clicks

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are worth about $360,000.

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Simple, yes.

Powerful, absolutely.

If your clients
want more detail,

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SpyFu recon files list
your biggest gains

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in terms of the
specific keywords.

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How many clicks you
gained on that keyword

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that month, where it links
to, your current rank

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on the keyword, and
how much that rank

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improved from the month prior.

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If they’re thirsty
for even more detail,

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you can click on
the View More link

and get a full spread of
all your biggest gains

as well as how they’ve been
doing over the previous six

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months.

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Now, before we move on,
I’d like to take a moment

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for some personal reflection.

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Your clients aside, it seems
that your SEO strategies

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are succeeding on these
specific keywords.

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Take a moment to
look inside yourself

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and discover what
it is you’re doing

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to rock so hard in these areas.

Perhaps if you apply and
optimize these methods

for more of your
keywords, you will

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be able to work more effectively
towards ultimate domination

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of the internet.

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The next section shows
your valuable keywords–

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the keywords that currently
have the most estimated clicks,

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and thus the most monetary
value for your clients.

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On top of this section we
see another clear and concise

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explanation of how much
value you’ve created.

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It also shows the keyword, where
you currently ranked on them,

and how these compare
to the month prior,

as well as how many
estimated clicks per month

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you’ve earned compared
to the month prior,

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and how much those clicks
would be worth in PPC.

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This is important.

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These are the keywords that
you have already cultivated,

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and they are valuable.

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Protect and defend them.

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Another helpful tool
is this easy to read

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graph that shows
where you’ve been

ranking on these keywords
for the previous six months.

If your client wants a more
detailed spread of this,

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you can view it by clicking
on the View More link.

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Finally, here is the section
of newly ranked organic pages.

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And what’s that at the
tippy top of the page?

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You guessed it, it’s exactly
the straight-forward value

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explanation you can
consistently expect from recon.

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This one in particular may
be the keynote statement

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of the entire report.

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You could simply
copy and paste this

and send it to your client, and
let love rain down upon you.

They wanted to know your
value, and here it is.

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10,000 pages show up in
Google search results

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that didn’t last month.

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Combined, those new placements
drive 1,000,000 clicks,

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which would worth
about $527,000 if you

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paid for those same
clicks in Google ad words.

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Really, what more
could a client ask for?

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But in case they do,
recon comes prepared.

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Here are the most valuable
pages, including the keywords

that are getting them hits.

Here are their ranks, their
total clicks per month,

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and the value of those clicks.

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Once again, your client can
drill down into a more detailed

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spread this if they would like.

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These first few
pages might be all

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you need to convince your
clients of the intrinsic value

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you provide.

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But you’re SpyFu recon
files are just warming up.