Determine your closest competitors, and open their domain page. Here, we show you their estimated daily ad spending.
You will also want to determine if their strategy is similar to the strategy that you can afford to use. You can be a small competitor and still thrive alongside a behemoth advertiser, but you would never be expected to duplicate their budget.
Review a domain’s Ad Percentile, Average Ad Position and Average Ad Competitors to highlight their track record in ranking. You will be able to spot advertisers with tight, disciplined strategies vs. those that are winging it. That helps you determine how responsible they are with their budget which in turn shows how flexible you can (or should) be in emulating them.