Start a new PPC Campaign using SpyFu Kombat

From basics to pro tips, learn to master SpyFu Kombat so you can confidently claim the keywords that make the best addition to your PPC lineup.

 

SpyFu Kombat steps up again and again.  More that just a kick-start for new campaigns, it is a stellar way to energize existing campaigns, too.  Find out the first steps in the second video in this series.

 

 

 

Video Transcript:

Hi, this is Patrick from spyfu.com.  Here to give you an in-depth look at my personal favorite Spy Fu tool – Spy Fu Kombat.  To me Spy Fu Kombat isn’t only the most intuitive tools Spy Fu has to offer but it’s also a great one stop shop for finding new keywords that you might be missing out on, as well as keywords that you’re currently buying that you might want to stop wasting your money on.

 

In this video, I’ll show you how you can use Kombat to start a brand new campaign from scratch.  Starting a campaign can be the most difficult part about having campaign.  But Kombat helps pave the way for people that are starting from scratch.  To get started, simply type in your three strongest competitors.  The three domains in your field that you would really like to base your campaign off of.  So let’s say you’re a nationwide phone service.  Some of your biggest competitors might be Verizon, AT&T, and Sprint.

 

Now click fight, so what are we looking at?  It’s a pretty standard diagram.  The circles represent the volume of keywords that each domain has shown up on in this previous year.  The circles will overlap when there are keywords that multiple domains have purchased.  So at a glance you can see that AT&T is doing a massive push in terms of ads whereas Verizon does the least.  It seems like Sprint is somewhere in the middle.

 

Let’s check Organic quick.  Here we can tell that AT&T takes their presence online seriously dominating in both the PPC and SEO fronts.  But looks like Verizon has a slightly larger organic presence than Sprint does, whereas Sprint’s PPC campaign is larger than Verizon’s.  When you’re first starting a campaign the most important section is right here in the middle in the overlap of your three competitors.  These are the keywords that they are all willing to bet on.  And if three of your top competitors are buying them they’re probably a good bet.

 

If it was just one of your competitors buying that keyword you might be like, look those idiots over there.  If it’s two, you might think that they’re on to something.  But when three of your biggest competitors are spending money on one set of keywords, that’s a pretty strong indication then it might be a pretty good bet.  We’ll get more into that later.  When you scroll down you can get a more precise look on how many keywords these three companies have been buying over the last five years.

 

I wonder why there are these sudden spikes?  Let’s click on View in spreadsheet.  Here’s some strong keywords that all your competitors are betting on.  And for your convenience they’re automatically organized by ad timeline.  This means that they’re organized by the ones that these three competitors have been consistently buying over the last year.  If you look, you can see the colors that correlate with the circles above.

 

So why do we organize it like this?  Well there’s a basic principle in ad buying that we believe in.  Companies are willing to bet money on a keyword but if it’s an expensive keyword that isn’t converting or even a less expensive keyword that isn’t converting over a long period of time, but probably drop it.  In other words, companies are willing to bet money on the keyword but they’re not willing to waste a lot of money for a long time.  If three domains that you respect have been consistently betting on these keywords for a while, they’re probably a pretty good bet and those are the keywords we put up top.  Of course you can choose to organize this alphabetically or by cost per day or however you want, all 1500 of these keywords hold promise.

 

The next step is getting them into your actual campaign.  You can export all of these to a CSV and view them in Excel, but what I prefer to do is to pick and choose right here on the site.  For sake of time, I’ll just pick a few.  This look good, can export them to CSV, kaboom, or I can export them into a format that AdWords understands.  Up the bid price a bit, keep it on phrase match.  You can put in a specific domain if you’d like and then hit Copy to Clipboard.  Now you can go into your Google AdWords, go to Spreadsheet View and just paste in the keywords that you just copied.

 

Easy right?  A bunch of keywords that you can be confident in, in your campaign just like that.  That’s the part where Kombat can make you money right away.  In the next video, I’ll show you how Kombat can save you money by finding gaps in your existing campaign.