You can track any domain’s keyword rankings in Google and Bing each week.
- You can even automate it.
- Roll those keywords into any groups that you want? Check.
- Organize those keywords and keyword groups into a customizable project manager? Doubly-checked.
Stay on top of all of your keywords
That sets you up to stay on top of the most critical keywords from your domain. But what about the (still-important) keywords that hadn’t made the cut? When a domain has hundreds or thousands of keywords, it’s tough to build groups for all of them without some help. You might even remember Patrick toying with that idea at the end of this video.
His wishful “import all groups” button would pull the Keyword Groups section (from the main SpyFu site) into the project manager. He wasn’t alone in that wish.
Good news! We used to say that “Groupie” was the best way to automatically group keywords for a domain. Used to.
We took the best of Groupie, SpyFu’s grouping tool, and rolled it into your far more organized Project Manager. (That’s the premium-level, research organization system built into SpyFu.)
The New Update
Once you set up a project for a domain (your own, a client’s, a competitor’s…) you will find suggestions of keyword groups to add. We’ve already created the groups. You just approve them or ignore them–pretty clean and simple.
Here’s how it looks.
Follow these steps to get automatic group suggestions
Login to SpyFu and slide open your project manager. Create or choose an existing project.
Inside a project, you will see any groups that you’ve already created. See that one titled “Groupie Domain Keywords?” I created that when I grabbed it from the domain’s SEO Keyword Groups section. What I’m about to show you is a cleaner shortcut of that.
Just below the existing groups, you’ll get some suggestions to group keywords based on performance: these can change with traffic demand and new rankings. The Suggested Groups below that are static groups that group the keywords based on something similar to phrase matching.
These automatic Suggested Groups help you build a ready-to-track structure using the keywords that the domain already ranks for (SEO Keywords) and keywords that they buy in AdWords (PPC Keywords).
Suggested Groups come from a domain’s existing SEO + PPC keywords.
The term on top is just the “parent” term for subcategories. Expanding them lets you explore the nested groups so you can choose to import the entire set or just smaller groups of related keywords.
When you add a subcategory, we’ll keep the others intact. You can always come back to add them later.
Tracking your new groups
Once you set up your groups, we immediately start searching your domain’s rankings for each of those keywords. Reviewing a group’s rankings helps you keep a big picture view when you’re too time-crunched to dive deeper into individual rankings. (Though the individual rankings will always be there when you need them.) Often, when a keyword’s rank takes a hit, the same thing happens with similar keywords. A group view keeps you on top of changes and eases the shock of big changes across related terms.
The Group Roll-up
From your list of groups, click the hide/close arrow to get to the group’s at-a-glance overview. We’ll include combined stats on the keywords in this group for both SEO and PPC points of view.
Or, if you click through the group name in the list, we’ll open an expanded version of that dashboard along with stats on the individual keywords in that group. That lets you spot outliers that need more immediate attention.