Getting Started

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Step-By-Step Guides

keywords

Find the Keywords Most Important to Your Market

  • Part I: Where to Find New Ideas
  • Part II: Create Structure in Your Research
  • Part III: Build on the Ideas You Found
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keywords

Move Yourself Up the Page for Specific Keywords

  • Part I: Research and Identify Your Target Keywords
  • Part II: Establish Your Baseline
  • Part III: Run a Technical Site Audit
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keywords

Starting an AdWords Campaign From Scratch

  • Part I: The Basics That You Need to Begin
  • Part II: Choosing Your Keywords
  • Part III: Writing Ads and Landing Page Copy
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keywords

Researching Your Competitor’s Marketing Strategy

  • Part I: Type your competitor’s domain into SpyFu.
  • Part II: Search your own domain in SpyFu.
  • Part III: Dig in Deeper
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keywords

Planning a Content Marketing Campaign

  • Part I: Don't Shoot for Perfect
  • Part II: Really Understand and Set Your Goals
  • Part III: Find Your Baseline
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keywords

Build a Keyword Tool into Your Research

  • Part I: Understand 3rd party tools vs Google's keyword tool
  • Part II: Learn how to use keyword tool for research
  • Part III: Review top keyword tools available
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keywords

Selling SEO to your clients

keywords

Tips for new PPC campaigns

keywords

Improve my SEO campaign

keywords

Improve my AdWords campaign

Product Intros

Kombat

Compare up to 3 competitors to find winning keywords you've missed.

Backlinks

Uncover the best backlink opportunities to grow your rankings.

Ad History

See how competitors improved their ad copy over time.

Keyword Groupie

Automatically organize a domain's keywords into targeted groups.

Keyword SmartSearch

All the power of SpyFu in a search bar.

Recon Files

Discover opportunities and successes for your SEM campaigns.

Ranking History

Compare pages that rank on the same keyword or many keywords.

Leads

PItch the right businesses on sales or new partnerships

Quick Solutions

  • 1Why is there a full month of data missing from a historically strong keyword?
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In-Depth Tutorials

Keyword Research 101

What is keyword research? | How to find Ranking History | Negative keywords | Long-Tail keywords

Find Valuable Inbound Links

Change the way you find backlink leads | Zero in on the king makers | Get your competitors' shared backlinks that you're missing | Find the best backlinks for specific keywords | Avoid junk links in your backlinks search | Forums or .GOV links? Different page types change your pitch

A Beginner's Look at AdWords

Write successful ad copy | PPC on a budget | Identify your PPC competitors | Find the keywords your competitors agree on

Take the Next Step in PPC

Create 100 ad variations in 5 minutes | Ads that worked for your competitors | Winning keyword+ad combinations | Simplify ad+keyword groups

Customize and Brand Your Reports

What is white-labeling? | Add your own logos | Write your own commentary | Change the report designa and template | Hide report sections | Filter keywords

Get New Keyword Ideas

Better keyword suggestions than Google's tool | Locate Keyword Niches | Advanced research operators | Targeted keyword lists

Put Keyword Groups to Work

Why keyword groups are crucial | Easily update your AdWords campaign | Content creation plans

Competitive Intelligence

Competitor AdWords Ad Copy | Track your competitor's rankings | Avoid your competitor's past mistakes

B2B Lead Gen and Outreach

Cut past the fluff to learn exactly what this company does | The tech they use tells you how to approach any company | Social media erases that "cold-call" | Search B2B leads by keyword | Combine filters to reach your ideal prospects

Stretch Your AdWords Budget

Reduce wasteful spending | Lower your cost per click (CPC) | Find more-profitable keywords | Improve your AdWords quality score

A Beginner's Look at SEO

Prioritize your SEO objectives | Track your keyword rankings | Measure & report your progress

Selling SEO via Recon Reports

What are Recon Reports? | What's the difference between the two reports? | Land new SEO clients | Sell to prospects with poor SERP presence | Prove the value of SEO to clients | Expand your SEO business | Convince clients to spend more on SEO | Manage client reporting

Write Stronger Ad Copy

Ad copy by keyword | Ad copy by domain | Get competitor's ad copy | Write better ad copy | Successful keyword / ad copy combinations