You have built-in shortcuts inside Organic Ranking History to filter a domain’s keywords down to dynamic groups (or filter a keyword’s top ranking domains ).
Domain History — Keyword Filters
Ranking History for a domain or page lets you view 10+ keywords at a time. You can pull up the domain’s highest-ranking keywords (within the top 50) that fall into these categories:
Default (Top 10 Keywords)
A domain’s top organic keywords are high search volume keywords where the domain usually ranks near the top spot. Seeing these on the chart helps you see how rankings have changed over time on the keywords that bring them the most traffic.
Fell out of Top 10
The page dropped from its top 10 organic ranking on these keywords, but held onto a top 50 position. When you are studying a competitor in your niche, it’s important to know their slips in addition to the solid parts that boosted their rankings. These specific keywords were strong enough and important enough to have earned them a top 10 ranking, so what happened to knock them down? Look at past history to see if this had been a steady ranking, or did they reach the top 10 briefly before falling back down?
If a domain or page started ranking within the top 50 organic spots (but wasn’t last month) on a search term, that is considered a new keyword. When you search a URLs history, you might see keywords that aren’t new to this domain, but they are new to the specific page that you searched.
Maybe bluenile.com/build-your-own-engagement-ring had never before ranked on “emerald engagement rings” even though the domain itself showed up on that keyword search with its bluenile.com/rings page.
We’ll show those in the chart so you can get a history on how new content helps a domain’s overall rankings.
The domain or page moved up from the organic position it held on these keywords last month. Look at this for signs of what the domain is focusing on right now. It’s different from new keywords, because you can’t credit new content alone. Instead of thinking “product launch,” think about on-page optimization and new inbound links. For your own use, this could be an indicator of how much work you’ve got ahead of you. The ranking history of these keywords tells you how long they had to work at building up the very keywords you’re trying to build up, too.
These are pages that dropped from last month’s organic position on a keyword. However, if they dropped out of the keyword’s top 50 altogether, we won’t include it in this list. When you are studying a competitor in your niche, it’s important to know their slips in addition to the work and successes that boosted their rankings. If these don’t clearly line up to Google algorithm updates, see what you can deduce from the keywords that fell. Maybe these are signs of categories they’ve abandoned completely. Could they be moving out of a niche? Dropping a product? Or maybe they’ve neglected their content. That’s a bigger story. Look at the patterns of “lost rank” keywords for more ideas about what those lost rankings have in common.
Keyword History (Domain Filters)
Top 10 Domains (default)
The chart defaults to showing the first 10 domains that rank for this keyword. That lets you quickly see how rankings have changed over time on the domains you are most likely to emulate. You’ll learn if these are strongholds or recent players, so you know what you’re up against.
Domains with the Biggest Gains
When rankings fluctuate every month, it can be tough to keep track of the domains inching up in the niche (especially if they’re not on your radar). This category show which domains jumped up from where we saw it rank during the previous month.
Domains with the Biggest Losses
The domain might have dropped its position out of the top 10 and onto the 3rd page of the SERP. Or maybe it just dropped a few spots while the rest of the domain’s rankings inched up. We will highlight the keywords where the domain no longer ranks as well as it did the month prior. If it fell out of the top 50, we will just signify that with 51+ without showing its exact rank.