Build a list of profitable keywords — without filler

There are tools out there that dump keywords on you. A few plurals here, a couple of extra words there, and they call it a day. We think you deserve better quality lists that don’t make you spend another hour sifting through the duds.

Meet our “related keywords” tool.

Related keywords tab in SpyFu

I’ll show you how to build a list of profitable keywords for your AdWords campaign from just a single term. (Likewise, you can target these competitive keywords in an SEO campaign. Have at it!)

You know they’re profitable because your competitors are telling you. That’s what’s different about the keyword list you get. Google’s tools won’t take your competitors’ successes and failures into account (not to mention their bidding history).

Getting Started — Easier than you think

If you’re familiar with our keyword generator (formerly named Keyword SmartSearch), you’ll find a nice change right away. We shaved off some of steps to get started. In fact, all you have to do is enter a keyword into the search bar on SpyFu.

Searching a keyword from the domain overiew page in SpyFu

That search will open a keyword overview. (If you haven’t explored that page yet, try it and follow along here with the tour.)

Scroll down just a touch. Right below the first set of stats, you’ll find the Profitable Related Keywords section.

Profitable related keywords in SpyFu

This is the starting point. You can start browsing these top selections for ideas of terms that are most closely related to your original keyword AND that your competitors have been bidding on.  That’s an important combo. It’s like passing a qualification round to ensure quality.

May I make a suggestion?

Don’t stop there. The really good stuff is just a click away. I’ll explain…

Find keywords that match your needs

Click “view all related keywords” at the bottom of that section. It opens the full list of related terms in an interactive and filterable grid. I know, I’m getting excited and bolding things, but here’s why: The preset, automatic filters help you cut out that whole “sift through all of these keywords” chore before you even get there. Tell us right here what your keywords must have, and that’s exactly what we’ll return. Find keywords that fit your criteria in:

  • Daily Cost
  • Search Volume
  • Ranking Difficulty
  • Number of Words
  • Number of Advertisers
  • Cost per Click
  • Clicks per Day
  • Click Through Rate
Chart displaying information on keywords

For each category choose the range that fits your needs. (Or skip it if you want.) We’ll automatically update the keyword list to show only keywords that match what you’re looking for.

Narrowing results by cost per day

Arming you with relevant suggestions is important. Customizing the keywords to your needs is crucial.

Tell us the standards your keywords need to meet. We research and store keyword data like costs, clicks, number of advertisers, search volume and other metrics that you consider when you’re considering new terms for your campaigns. With that kind of detail available to you, our automatic filters let you cut right to the chase.

Sorting and Selecting

I filtered my list to have more than 5 advertisers, but that’s just my minimum count. I want to sort it so I can see the keywords that have the most advertisers first.

To sort: Click the column header name.

Sorting y advertisers in related keywords

So far, you’ve completed the following steps:

  1. You started your list based on a keyword that you like. You want to target more just like it (or very close)
  2. You chose the criteria for your new keywords like cost, search volume, and ranking difficulty.
  3. You sorted them to get a better sense of which cost more per day or which ones get more searches.

Now you can carry these into your actual work.

If you prefer to manage your keywords in a spreadsheet, you can put the “Export to CSV” option to work. Export the whole list or check off the specific keywords you want.

When jumping right into AdWords is easier, try our “Export to AdWords” option where you’ll find automated shortcuts to keep your work moving ahead.

Exporting to Adwords options in SpyFu

You can set the bid amount as a multiplier of the average price. For example, if “team project management tool” is $5.00 a click, you can keep your bid amount at 1.0 to make your bid $5.00 as well. Set it at 1.2 to make your bid $6 ($5.00 avg price x 1.2 = $6.00), or drop it down to .85 for a $4.25 bid. This makes it easy to carry a bid strategy across bulk keywords.

Your keyword match type tells Google which kind of keyword searches will trigger your ads, and you can include a destination URL to safeguard you inside a step that’s prone to errors.

That’s it. Save it to a .txt file or copy it to your clipboard so you can paste it in when you open your AdWords account.

We’ve been in your shoes. That’s why we made your list easy to refine without retyping or relying on yet another tool.

Why this works

Since we already know the sites that pay top dollar for ads on these keywords, we can follow their path toward other keywords that they rely on. When they consistently bid for top positions, that’s a sign that they have a focused strategy in this niche. Their advice is far more valuable than just a “similar keyword.”

No one else is doing this. Other keyword generators exist, but you’re left weeding out irrelevant words or those that don’t fit your budget. It’s a time waste before you even start. We’re happy to show you something more effective that makes a big difference in your campaign.


Other Recommended Content – Starting with Keyword SmartSearch & How related keywords help me?


  • Frank Schwarz

    Can you please unpublish this article? I really don’t want anyone else reading this. – Thanks for a great resource!