Starting a new campaign, or managing an existing one? Wrapping your head around SEO and AdWords management can be a painful lesson in tedium.
We’ve eliminated the need for hundreds of spreadsheets by creating a keyword manager right here on SpyFu. This video will teach you how you can use it to research and organize all of your keywords in minutes.
Hello everyone, I’m Patrick from SpyFu and in this video I’m going to teach you about MySpyFu – a newish tool that will help you manage projects, keywords, and outreach. And how we’ve integrated it with the SpyFu you already know and love.
Or a least like-like??
In a nutshell we created MySpyFu to be a project management tool. We wanted your SpyFu experience to be unique and customized **customizationnnn!!!**. It doesn’t cost anything extra, we just wanted you to have an awesome experience when you log in.
Some of you might have already used the outreach portion of MySpyFu. If not, there’s a link in the description below to another video explains all of the ins and outs of that feature, feel free to watch it before or after this one.
In this video I’ll tell you what we’ve updated in MySpyFu, namely, the keywords section.
After you log in to SpyFu you will notice a little slider on the far right. Let’s open that bad boy up and see what’s inside.
If you’ve never set up a project in MySpyFu before, that will be the first thing it will ask you to do. Let’s say I am running the SEO and PPC campaign of a medium sized website, I’m going to put their domain in there (BethSoft.com) and then give it a display name.
Here’s where the fun begins.
Since SpyFu already has a bunch of data for thousands of domains, it will already have some recommendations for you. I have a few of my own keyword lists in mind, buuuuut I wouldn’t mind seeing my Most Searched Keywords and some Easy Wins as well.
Now I’m going to add a custom group for our popular clothing store, specifically “Hoodies”. I’ll paste my hoodie based keywords in there, and add a couple of labels, which basically function like tags: “clothing” and “merch”.
I’m going to import that and add another group for our “Games”.
And finally one for the keyword group “Vegas”. You can add as many custom groups as you want, but these should get the ball rolling on this project for now.
Now that we have our project fleshed out let’s see what actually was imported.
The keyword universe is all of the keywords that you imported into this specific project. Both the keywords you put in by hand, and the ones SpyFu imported automatically for you. On top of that we’ll give you specific data about these keywords and how this domain is performing on them.
I’m going to sort this quick and find a good keyword. “Amulets for Sale.” It’s an affordable keyword, even though it doesn’t get a ton of traffic, and my domain BethSoft, is ranked 14 on it organically.
Looks like I was ranked 13th on it last week, maybe a bit of work on that keyword I could get it onto the front page. Not sure if it’s worth the effort for that one though.
In “Groups” you’ll see the groups that you added to this project. I know in my Hoodies group I have 23 keywords that have cumulatively moved down Xnumber ranks. When I click on it I can dig into all the keywords in this group and how they’re performing individually.
Let’s c heck out Easy Wins because it seems to be moving up pretty well in the ranks.
…which would make sense.
It looks like a lot of these keywords relate to Bethsoft’s individual products, properties, and merch. I can see how just a small nudge, leveraging these keywords, would make it pretty easy to move them up in the ranks.
I’m going to actually select a few of these and add a new label to them.
Let’s hop over to Labels and check out these keywords. As we saw before, a single keyword can have multiple labels, and labels aren’t conformed to any particular group. So when I find more branded keywords in other groups, I might want to give them that label, as a reminder in the future.
Labels are an optional and flexible way to cross connect your keywords without creating a thousand groups and duplicates.
And booyah, we have our keywords, some groups and labels. Quick easy way to set groundwork for a full campaign.
I realize after putting this together that this is a really solid SEO profile for this domain. So I’m going to go into the project details and update the display name to “Bethesda SEO”.
This of course is up to you. **customizationnnn!!!** Since we provide both SEO and PPC data for all of the keywords regardless of the project, you might just want to combine the two campaigns into one project.
For me, I know I’m relatively unfamiliar with their PPC game and want to keep that as a separate project.
So I’m going to create a new project. I’ll use the same domain name, but use the display name Bethedsa PPC.
Again, I don’t know a ton about Bethesda’s PPC campaign, but you know who does? SpyFu. So, for now I’m going to skip on the keyword import part and go back into the normal SpyFu.
It appears that their current PPC campaign exists but is not totally robust yet.
Let’s check out their PPC Keywords, the keywords that they are currently bidding on.
I’m seeing a lot of shirt based keywords, which is great! It gives me a solid point to start from. So I’m going back into MySpyfu clicking on the groups section, adding a new group, and just calling it “shirts”.
I’ll slide this back in and just add some of these top ones.
Hmmm, this is taking a tad long, so I’ll filter this list with the word “shirt”, check-box them all, and click on add multiple.
Easy peasy right?? You can check out how this group is now filled out in the project. I don’t even have to do a bunch of research on it yet, those beautiful shirts will be sitting there waiting for me in the future.
Believe it or not, there’s an even easier way to do this.
I’m going to head to keyword groups. If you’re looking for a quick easy way to fill out an existing campaign, even if you’re not at all familiar with it, this is the motherload.
We already started our shirts group, but the one below it is “logo”. I’m just going to click on that group and add the whole group to this project. It will automatically add the keywords in this group as well. I’m going to go down this list and add some more groups.
There we go! Let’s check it out in MySpyFu. It feels like I’ve already done a ton of work and organization even though it’s been a few minutes to set up a structure for this PPC campaign.
Let’s follow this gravy train and expand it out even further.
I might want to hop into SpyFu Kombat, see what keywords I’m missing in SEO, but my two biggest competitors are ranking on… and just straight up buy them. I’ll set up an SEO Weaknesses group and plug these keywords into it.
Maybe I want to see what keywords relate to my “Amulets for Sale”, and bid on those as well. Heading to the profitable related keywords portion of our site is great for expanding on some ideas for your campaign.
Let’s select a few and import them!
Annnnnndd if you ever do what I just did and accidentally add a bunch of Amulet related keywords into a group that wasn’t supposed to have any.
*sigh* I always do that.
You can always move them into a different group. Simply go back into MySpyFu, select the keywords, and put them in a different group! We’ll automatically put the most recently added keywords on top, but you can also filter by a keyword like “amulet”.
Since an amulet group doesn’t currently exist, I’m going to create one right here on the fly. Now keep in mind, this didn’t automatically delete these keywords from my SEO Weaknesses group, it simply copied them into the new group. You can always delete them from here, and they’ll stay safe in the new one.
Same thing if you want to copy them to a completely different project.
Finally, after you have all of this set up the way you want it you can export your keywords and groups into a CSV straight from MySpyFu and take them to go. You can use these exports to build a content plan, or fill out your AdWords campaign.
That’s kind of what this is all about, setting up your own custom projects in MySpyFu. Clear with groups, keywords, and labels. And then being able to evolve them as your campaign evolves. Being able to keep them organized as you continue your keyword research. Even being able to export them and take it all offline if you’d like.
All within the comfort of SpyFu.
We’re excited to see how you’ll make SpyFu your own. Take everything we know and mold it to fit exactly your needs. And as always, thank you for watching.