Start with the domain overview: get your competitor’s full Adwords list
Details: Start with the main overview
1. Enter your competitor’s domain into the main search bar on SpyFu.com (and hit enter or click the search icon).
2. The results page will be a domain overview. Scroll down a bit until you see the section for “Top Keywords.” We separated them into organic competitors and paid keywords. Choose the set you want and click “view all” to open the entire list.
3. You will have the option to export all keywords or filter them first before exporting.
What makes these the domain’s top keywords/most valuable keywords?
We figure out the best (probably most profitable) keywords by observing a domain’s behavior over time. Basically, every time they buy a keyword they are essentially casting a vote that it works for them, the higher the rank, and they more the keyword costs, the more important that vote becomes. Voting with money is a pretty powerful way to measure sentiment, actually.
So, you end up seeing things like the domain’s trademark in the top 10. And that makes sense, because advertising on your own trademark is very often one of your most profitable bets. This video does a good job explaining how it works.