SpyFu Demo 1 – Finding Strong SEO Keywords

It’s easy to find high ranking SEO keywords in your niche, by using SpyFu.  You just have to know where to look!

Welcome to a six part series of the most universally useful things you can do in SpyFu. These videos are hosted by our inhouse demo-guy, Jeff.  Over the last several years Jeff has been talking to all of you, listening to your questions, and gaining practical insights on how people actually use SpyFu.  With your feedback he’s come up with six quick and highly effective uses of SpyFu, and how people like you can get the most out of the data.

 

Video Transcript:

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Hi, this is Patrick
from spyfu.com.

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I’m excited to introduce you
to this quick video series,

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covering the most
important aspects of SpyFu,

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brought to you by my friend
Jeff and well, all of you.

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Jeff’s full-time job is
giving demos to you guys,

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hearing your questions,
and getting your feedback.

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After years of
doing this, he has

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found the six most universally
effective uses of SpyFu.

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So let’s jump into the
first one right now.

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Hey, Jeff.

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Good having you.

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What are you showing us today?

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Hey, Patrick.

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Today we’re going to be going
over two of the easiest tasks

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to accomplish with SpyFu
on the SEO side of things–

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number one, keyword
selection, number two,

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finding high-ranking
competitive content.

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So first we need a website
that we want to take a look at.

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SpyFu is at its heart a
competitive intelligence tool.

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So we should be looking for
a large successful competitor

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to take keyword data from.

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For the purpose of
this goal, we’ll

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just do thisiswhyimbroke.com.

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Oops.

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We’re going to
enter that website,

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and we’re greeted
by an overview page.

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But since we’re focusing
on the SEO side today,

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we’ll head right
under SEO Research.

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Under SEO Research,
there’s a lot of tabs here,

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but the most important
one, in my humble opinion,

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is the SEO Keywords tab.

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This is where both tasks we’re
trying to accomplish today

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can be essentially done.

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What we’re looking at
here is a complete list

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of all the keywords that we see
thisiswhyimbroke.com currently

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organically ranked on in the
top 50 results on Google.

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You’ll have the
keyword term itself,

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the page of their
website that shows up,

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their current rank
as of our last update

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for that keyword term,
and how that keyword

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changed from its
previous update,

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whether it went up or
down month over month.

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Then you have associated
stats about the keyword term,

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the cost per click, if you
were to pay for on the pay

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side, the ranking difficulty
of the keyword term, which

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is a measure of
how difficult it is

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to move up in the ranks on
that term, the overall searches

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a month.

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And then you have
estimated values here,

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estimated clicks a month, which
is based off of their rank

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and the overall
number of searches,

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and the estimated
click value a month,

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which is a complicated
formula, but overall shorthand

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can kind of be viewed as
estimated clicks a month

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multiplied by the
cost per click.

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So these are the stats that
we have to work with as far

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as keyword selection.

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So let me make this
really easy for you.

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The ones that you
care about the most

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are likely going to be searches
a month and ranking difficulty.

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You want to look for high-search
volume keyword terms,

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as these are the keyword
terms that are just

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getting the most action.

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People are searching for them.

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They are currently
hot, essentially.

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By going after high-search
volume keyword terms,

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you ensure that there are more
chances for your own website

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to get clicked on.

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Then you want to look for
probably low-ranking difficulty

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keyword terms.

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Now ranking
difficulty is tricky.

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It is a measure of
how difficult it

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is to rank on a keyword term.

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It’s determined by how
entrenched current competitors

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are on those terms.

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Are you going up against
Wikipedia and YouTube?

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Because they’re going
to be very difficult

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to move out of those top
spots, but if they aren’t

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in those top spots,
ranking difficulty

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can go down, for instance.

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So by looking for high-search
volume, low-ranking difficulty

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terms, you are concentrating
on keyword terms that

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get lots of traffic and are
easy, or easy comparatively,

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to move up in the ranks on.

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Those are two values.

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If you want to know
what constitutes

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a high or low
ranking difficulty,

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that is going to be
relative based off

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the industry that you’re in.

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My favorite trick
for determining

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high and low ranking
difficulty involves

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sorting all the keyword terms
I see by ranking difficulty.

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The upper limit
will be my ceiling.

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I will generally probably want
to avoid these keyword terms

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as they are going to be
more difficult than the rest

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of the selection.

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At the bottom of the
report will be my floor.

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So I see stuff here at
ranking difficulty 47 and 52,

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but I also might remember
that I’ve got 15,000 keywords

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to look at for a website.

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So I might want to take this
to an Excel spreadsheet.

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But once I identify my ceiling
and once I identify my floor,

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I now know the area with
which I’m working within.

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And I will probably try–

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I’m going to find stuff
in the bottom half of it

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to make sure that I can make big
gains in a quick and efficient

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manner.

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So those are your two
most important metrics

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to look at when considering
the keywords that you

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want to select.

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But there is a third
aspect, and that

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is how relevant is the
keyword term itself to you?

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How much can you talk about it?

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Are you confident in writing?

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Does it fit into your meta tags?

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How you plan to use
that term is going

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to determine which keywords
you pick out as well,

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separate from any metrics.

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So SEO Keywords is my
favorite place to go,

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as it has access to all the
keywords, various filters here

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that can assist you in
sorting through things.

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You might go to your own website
and look up all of your almost

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there keywords as another
way to select them.

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Sort that by searches
a month and you kind of

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have your own to-do list right
here based off your domain.

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But SEO keywords,
keyword selection

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accomplished by the
searches a month

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and the ranking difficulty
most of all, that’s task number

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one under SEO research.