SpyFu Demo 4 – Finding Successful PPC Ad Copy

Writing quality PPC ad copy can be tedious and expensive, but it doesn’t have to be!  This quick video will explain the easiest way to find the best ad copy in your industry by using SpyFu.

Welcome to a six part series of the most universally useful things you can do in SpyFu. These videos are hosted by our inhouse demo-guy, Jeff.  Over the last several years Jeff has been talking to all of you, listening to your questions, and gaining practical insights on how people actually use SpyFu.  With your feedback he’s come up with six quick and highly effective uses of SpyFu, and how people like you can get the most out of the data.

 

Video Transcript:

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Hi, this is Patrick
from SpyFu.com.

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Here’s the fourth video in
the six-part series covering

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the most universally
effective uses of SpyFu.

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Next step, look
at their ad copy.

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So for lendingtree.com,
we’re going to head over

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to their ad history.

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Ad history is going to have
their complete record of ad

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copy that SpyFu has picked up.

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I’m going to type
in reverse again.

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Filter the list down
so I’m only looking

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at keyword terms that have
the phrase reverse in them.

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The ad history section is
kind of overwhelming first.

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There’s keywords, there’s a lot
of different colors and boxes

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here, there’s this whole top ad
section on the right hand side.

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So let’s break this down.

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The keyword terms
themselves are the keywords

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where we’ve seen the ads.

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The different colored
boxes are the different ads

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we’ve seen month over month.

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They are labeled by their
months up at the top.

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Now, the colors don’t
necessarily mean anything

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in terms of quality.

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Green doesn’t mean good,
red doesn’t mean bad.

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The colors are there to
represent how often we

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see an ad repeated.

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Now for a big website
like Lending Tree,

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they’re probably not going
to repeat ads all that often,

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but they do repeat
them a little bit.

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And the idea would be to
use either section you’re

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more comfortable with, either
the ad section over here where

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everything’s separated
by boxes or colors,

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or look at this top
ads aggregated section

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and consider, what
are their ads saying?

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What’s their call to action?

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What deals are they running?

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What’s the messaging here?

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What’s the tagline
at the top saying?

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Figure out what are the
moving pieces of their ads?

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What are the stationary
pieces of their ads?

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Consider why they do that,
and use that knowledge

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to make your own ads
just as effective.

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The idea here isn’t to copy
these things word-for-word,

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but more to figure out
what they’re doing,

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deconstruct it, and
make it your own.

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Those two tasks, between
keyword selection assistance

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under PPC keywords and then
helping you create ad copy,

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are two very solid tasks SpyFu
can pretty much help anyone

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with.

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If you guys have further
questions on any of this,

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just get in contact
with us, and we’ll

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do our best to help you out.

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Excellent.

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Thanks, Jeff.

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Appreciate it.