Click-Through Rate (CTR)

Google’s estimation of the number of clicks an ad gets vs. the total impressions the ad receives. If an ad appears 100 times, and it gets 2 clicks, its Click Through Rate (CTR) is 2%. By experimenting in the Google Traffic estimator, we calculate the Click-Through Rate that comes closest to our target Avg. Ad Position of 2.0.

Gloss_ClickThroughRate