We calculated the value a domain gets for its ranking on this keyword, and we rolled up that value for the full month. (When we do this on every keyword a domain ranks for, we roll that into stats you can find on the domains’s overview page, SEO overview page, and competitor lists.)
Click value is specific to an organic keyword and how the domain ranks on it. For example, ranking #11 means fewer clicks than ranking on #2. With that drop in rank, we decrease the amount of traffic a domain could expect to get from that keyword. That also means that the overall monthly value decreases. That tells you how much ranking organically on a certain keyword means–in dollars–to a specific domain. It provides a true reflection of SEO efforts, keyword by keyword.