The Language of Conversion. How we discovered the best converting words in ad copy

In a story of accidental innovation, Mike Roberts describes how working with millions upon millions of ads led us to spot how certain words win over others time and time again.

Watch for specific examples of lessons taken directly from successful ads.  We found words and techniques (exclamation points, anyone?) you can use to make sure you’re optimizing your sales copy to convert.

From a presentation at Social Media Arizona (SMAZ 6) on November 5, 2012.

Please note: mature language and content in the presentation.