Fine-Tune Your Campaign’s Keywords – MySpyFu Weekly Tracking

 

SpyFu now has free weekly tracking for all of our premium members.  With SpyFu’s SEO and AdWords Tracking you can pinpoint what keywords are working for your domain and what keywords are falling short.  With this information, you can figure out what techniques are working, and which ones Google and Bing are ignoring.

Replicate the ones that are increasing your ranks and impression share, trim the ones that are doing nothing for you.

Click Here for the MySpyFu intro video

Check out this other quick video if you’d like some more advanced techniques on weekly group tracking.

 

Video Transcript:

Hi, this is Patrick from SpyFu.com.  Today I’m going to teach you how to use the keyword details and weekly tracking portion of MySpyFu.  For those of you who want to pinpoint the reason your campaigns are succeeding or falling short, this is for you.

I created another video explaining the basics of MySpyFu, you might want to start there before watching this.  I’ll put a link in the description and also one right here-ish.  

Now it’s time for the LIGHTNING ROUND!!  (can you do a lightning round at the beginning of a video?)

To find keyword details, and how you’ve been moving up and down on the ranks, simply go to you keyword universe, or a group, and click on a keyword.

Here is how this domain is performing organically on this keyword for both google and bing, and here’s the history of how you’ve been moving up and down in the ranks.  

Here’s how you’re currently doing in PPC, and how your ads have performed historically.

Yup.

It’s seriously that easy.  

*Lightning Round Over*

If you’ve used SpyFu and are familiar with our weekly tracking you’ll notice that we pretty much took the best parts of it, integrated it with your campaign manager, and made it free for our members!

Because we love you.

The concept behind this is pretty simple – You only improve what you measure.  You have campaigns, you know they’re performing a certain way, we’re going to tell you why – on the keyword level.

Having deeper and more frequent updates on the keywords you care about, rolled up into easy to manage groups is exactly how you can target and improve the very specific pieces of your online campaigns.

Did posting extra articles about “pewter tankards” actually increase your prominence on that keyword?  

Did a specific group of keywords fall in the ranks because you dropped the ball on them, or because they’re not worth pursuing anymore.

With this info you can adjust your online strategies, and redirect resources into the areas you need them the most.

In my previous video I created an SEO and PPC project for BethSoft.com    

Since then I’ve been creating content, changing some link structures on my site, improving my H1s, etc.  All of this is supposed to help my SEO standings, and it doesssss… but I want to know WHAT is changing?!  Exactly which keywords am I improving my ranks on in a specific group on a specific campaign.

Now that it’s been a couple of months let’s see how my keywords and groups are currently doing.  

Ups and Downs.  You obviously want everything to be going up, but the bigger question is what story does this data tell?  If I focused on Easy Wins and Games these last few weeks, then I know that my efforts are paying off.  If I really focused on the keywords in my Hoodies group, something went awry.

Everyone knows that the Google algorithm is an untamable beast, and sometimes the best efforts go unrewarded.  But again, you can only improve what you can measure, so let’s dig into this group.

I’m going to sort this by rank change and see which keywords really failed me these last few weeks.  

It looks like my domain has had an interesting relationship with the keyword “california hoodie” over the last 6 months.  Only once breaking onto the valuable first page of google.  

My rank didn’t change drastically from last week, which is okay, I’d obviously rather have it jump up 10 ranks, but that’s not always how that works.  880 people search for “california hoodie” on a daily basis, and even though it doesn’t have the greatest estimated click value, I’d like to at least get on the front page for it.

But according to this chart, BethSoft has consistently been on the second page, in the top 20 on this keyword in Google; in Bing it hasn’t even breached the top 50 spots.

When I hover over this line I can see exactly what rank it was and the exact date we saw it at that spot.  When I expand this timeline further you’ll notice that there’s a kind of separation between these two rank tracking lines.

This is because when you add a keyword to a project that’s when SpyFu will start tracking it on a weekly basis.  Fortunately, on most keywords we have years of monthly data all ready to go.  

Meaning, when you add a new keyword to this project, we’ll still provide those rank changes on a monthly basis and then as the weeks go by you can see how it’s performing week to week.

When we scroll down a bit we can check out those week to week rankings and how much they’ve improved or tanked compared to the week before.  This is an interesting way to see the ebb and flow of google rank changes.  Usually subtle but sometimes a bit more drastic.  

Did this rank jump have something to do with something that I did, or was it just the algorithm mixing things up?  If my team and I actually focused on this keyword that week, or the week before, it gives me an insight of what we can improve in this overall group or even overall campaign, in order to succeed.

After pinpointing this keyword, and other keywords in this group, I can hopefully begin improving them as a whole. This is the first step in cornering the market on a set of keyword, in this case branded hoodies.  Using the techniques that have helped me out historically, and cutting out strategies that have not.

If you remember from the previous video I actually set up a separate project that focuses on Bethesda’s PPC camp aigns.  Let’s see how my PPC Keywords a performing.

Lately I’ve been pushing ads for the keyword “fallout tee shirts”, so let’s see how it’s been doing.  It looks like I’ve been doing pretty well, staying in the first and second ad position fairly consistently.

100% impression share means that Google is favoring my ads, showing them to all users who are searching for this keyword.  Keeping this number high simply means that you’re getting the biggest slice of the advertising pie compared to your competitors.

I’m at the top of the page the majority of the time, so I think I’ll hang onto this keyword for a while, until these numbers start plummeting or it’s no longer a profitable keyword for me.

Like with most things in SpyFu, we also allow you to download all of this information and take it to go. Simply Export a PDF for an aesthetically pleasing version of all of this information.  Or for you Data-lovers, a CSV which gives you the ranks and changes in an excel sheet.

Using MySpyFu is a great way to manage your projects and keywords.  Being able to drill into each individual keyword and see how your domain is performing on it gives you the power to pinpoint where your efforts are succeeding, or falling short.  Use this information to improve your campaigns week to week and get your content and ads noticed.

Thank you for watching.

  • https://www.hillwebcreations.com/minneapolis-digital-services-for-lead-generation/ Jeannie Hilll

    This will be valuable to anyone in digital marketing. The ability to track and replicate successful search terms that boost rankings and impression share helps site owners improve the user experience.

    • http://www.spyfu.com Sidra Condron

      We agree, Jeannie! Thanks for the feedback on the features. We’re excited to put it in play for our customers.