Once you’ve started adding backlinks and uploading any other websites to your project manager, you can build up your projects by adding details. If you need a refresher on how to get started, try the steps here.
Some of those details are your own, and some are automatic. (Meaning, the work is on us. Whoohoo!)
Let’s take a look at what you can find when you expand the view:
This is the biggie. It cuts out much of the legwork that’s usually clogging your outreach pipeline. When you find a link you want to chase, we will show you the best contacts we’ve found for you to reach out to.
Now the value builds even more. For every site you add (via added links) we will hunt down options to find a contact via social media, email, or phone (when it’s available). It’s information you don’t always find so readily, already loaded for you to review.
You can approve the contacts that we suggest, and they will be tied to that website. You’ll see them any time you open your overview page. Not sure of the result? Use the “search” icon to learn more about who we found and how they’re connected with the website.
If you have a connection that you found on your own, you can add those directly using the plus sign, and we’ll keep them organized for you in the project manager.
All approved and added contacts can be found in the Contacts section on the side nav bar.
Now roll back to the top of the page…
Get an instant reminder of where you stand with this site. Your drop down options help you keep track of where you left off and what happens next. It’s valuable when you’re juggling multiple
Create your own tag system to make it easy to tackle any part of your work.
Think of helpful categories that remind you why you’re focusing on this site or link. Tags like “active on social media” and “blog” are helpful when that changes how you approach these contacts.
Since you can already keep projects separated from each other, let your tags help manage other aspects or descriptions. You create the tags, so you can be as specific as you’d like.
This is your call. When you decide that a website or link is worth more of your focus, give it a 3 star rating. Whatever you choose, the stars can help you prioritize your work.
It’s helpful to have details about the site’s performance at a glance. We’ve included the stats that help you figure out how this site fits in with your link strategy.
A strong domain (closer to 100) consistently ranks on top searches. It pulls in high amounts of quality traffic, and it carries high authority across many competitive keywords.
Partnering with a strong domain (getting a link, a guest blog post, etc.) could drive your chances of getting more link juice or, at least, better visibility as their traffic increases.
This is the number of clicks we estimate that this domain gets from their rankings for all of their SEO keywords.
Total Inbound Links
The number of external links that point to this website (or page, if you are in the “links” view).
This score, developed by Moz, predicts how well a site will rank on search engines. We’ve included it because of how well it is recognized in the industry. The score combines other ratings and metrics (including root domains and total link count) into one.
Organic Traffic Value (Websites)
All of the clicks that the domain gets from its rankings brings in valuable traffic. By looking at the competitive landscape and the keyword search that brought the click, we can assign a value to each one. Roll up the value of each click the domain got, and you have organic traffic value.
Page Authority (Links)
A score, developed by Moz, predicts how well this specific page will rank on search engines. it comes from a combination of factors that, when rolled together, help you gauge
Unique Root Domains
This counts one link per domain. If there are two links from the same domain, it will be counted as one. This helps you measure true diversity amongst your links. Some feel that the number of unique root domains is a stronger aspect toward ranking than the number of links would be.
Create notes, tasks, and contact events. As you load these, we’ll create date stamped notes of your activity to help you keep track of what you’ve done and what you have left to tackle.
Absolutely NONE of this is set as “you must use it this way.” We just included some handy ways to classify your project notes — past and future.
Notes: General descriptions or points to remember.
Example: “She manages two blogs”
Tasks: This lets you set a due date for any “to do” items in your list.
Example: “Send an email with some guest blog topic ideas.”
Contact History: Keep track of how you interacted, when you talked. What did you discuss via Twitter? Building a relationship happens in small steps. Keep a trail here.
Example: “Email thread about mutual guest blog posts.”
Inside the website overview, you’ll see all of your saved links that stem from the domain you’re viewing.
We automatically organize these links for you on the website overview, including some additional details:
Total keywords: Number of keywords this page ranks for. The specific page appears within the top 50 results when you search a given phrase on Google.
SEO Clicks: This is how many monthly clicks we estimate that page gets as a result of its organic (unpaid) rankings.
There’s a “view page” option just under each link that opens the actual page. However, you can navigate to the link’s own overview page (inside this project manager) when you click the URL. That gives you access to the unique tasks and notes associated with the link.
This acts like breadcrumbs to help you trace your steps. It tells you what you searched to find the link in the first place.
Those links you collected (that we organize by website) have their own overview page — apart from the website overview. Most of the info on the page is the same as what you found in the website overview, but there are a couple of small differences.
- Page Authority Stat (described above)
- Keywords the page ranks for
When you click through on the keyword, it takes you to the SpyFu overview page for that keyword. That way you can find similar ranking competitors and research it further. However, we’ve included quick stats for those keywords too.
Rank: This is the position where we last saw this specific page (URL) in this keyword’s search results.
Monthly Searches: The stat tells us how many people search for this keyword from the US or from the UK. (Depending on the data you’re viewing)
Estimated Position Clicks per Month: Not every result gets the same number of clicks. We use the links last rank to estimate how many clicks this page should get from a search on this keyword.
Estimated Click Value per Month: If a domain had to pay for all of those organic clicks it gets from ranking for this keyword, this is the value we can assign to all of that traffic.
When you’re in the zone working, no one expects every move to be perfect. We make notes and add-ins that we didn’t mean to. We drop links into the wrong project. It happens. So does the correction.
Move and Delete
If you added a website, link, or contact to the wrong project, don’t fret. It’s an easy fix.
First, create a new project using the menu option on the left. Then, when you click the “move” button (in the upper right corner of the overview) you’ll see your new project as an option in the drop-down. Select it, and your saved info has a new home.
This is a good time to point out that as you work, the sliding project manager will save your added links to the most recently-opened project.
You can also delete any links or contacts that you no longer need. HOWEVER…here’s my suggestion: save this action for dead ends or errors (mistaken approvals). You can always move older or “dormant” info to a “Save for Later” project so you never completely lose valuable contacts and links you might want to reference later.