A lot of keyword research is done looking backwards. You find a keyword and see what ranked for it. What about the other way around? If you’re creating content to rank for a keyword, it helps to see which URL gets ranked.
Let’s see how to find it.
There’s a project manager inside of SpyFu that saves, organizes, and tracks any keywords you add to it. The tracking part is what will serve up this URL detail.
We’ll track a domain’s weekly rankings (in both Google and Bing) for any keywords that you save inside of the MySpyFu project manager.
Inside the project, open the keyword list to see which specific page (URL) caused the domain to rank.
Current Rankings vs Anticipated Rankings
This feature is a slight twist from what we’ve always shown. First, a look at the more traditional approach: SpyFu shows which URL from a domain is the one that ranks for a keyword.
Voya is a financial planning and investment site.
They rank in thousands of relevant financial-related searches, so their content is working well for them. They already rank for the keyword “529 plan calculator.”
You can tell this by looking up their SEO keywords in SpyFu and seeing every keyword they rank for and the URL that earned that ranking.
- I searched the domain
- I chose SEO keywords
- I filtered the keywords to the ones that include “529” so I could narrow it down.
Clicks from a keyword like that are valued at close to $285 each month to the site.
It’s a worthwhile approach.
If they can create (or optimize existing) content in hopes of ranking for a competitive keyword, they could reel in even more valuable clicks.
They get to work and cross their fingers. They’re entering a waiting game.
That’s where these methods are different.
We’re no longer looking at their pages that already rank.
We’re watching for new rankings on specific keywords.
Watch for New Rankings
The team at Voya.com wants to pull in traffic from people searching a similar keyword: “college 529 plans.”
With almost 1300 searches a month and a cost per click above $11, it’s a competitive keyword. Buying it in AdWords would cost them more than $1000 a month. If they can rank well for it, that search should deliver some qualified clicks to their site.
Now the Voya team will be creating content — probably on multiple pages with videos, articles, or tools — waiting to see which one ranks for the keyword they have as their target.
I can tell that Voya isn’t currently ranking for it (by searching their keywords), so this will be a new keyword for them to target.
- They want to see faster updates than what’s usually available on SpyFu
- They want to zero in on a specific keyword (or even a keyword group).
Here’s our solution.
How to track ranking for a new keyword
1. Set up a project using the MySpyFu manager.
Log into (with a premium SpyFu membership), and open the slider on the right side of the page. Choose the option to “Create a Project” and follow the steps.
2. Add your keyword(s)
Once inside, you’ll have the opportunity to save groups of keywords into the project. Most of these suggestions are built on the keywords that domain currently ranks for.
Make sure to create a group specifically for your targeted keyword. For the Voya example I created a “529” group.
3. Check back for new data
We start gathering data right away, usually with results within the hour.
Even if you’re not yet ranking for the new keyword you’re targeting, you can find fast results on your other search terms that you saved.
4. Get alerts when there’s a new ranking
When we get new ranking data for that domain — specifically on the keyword you’re watching — we’ll send you an email. You’ll need to opt-in first. Choose a keyword group inside the project, and use the export link to set up the email updates.
5. See the exact URL that earned the ranking.
Open the project, and you’ll see the latest ranking data for your keyword and any keyword groups that you set up.
Click through to open the domain’s rankings for a single keyword, and you will see the URL that ranked.
As more data comes in each week, we’ll track rank changes and show you its performance history over time.
How this can help you going forward
The last step (#5) is new. At least it’s new inside of the weekly tracking feature. If you’re creating multiple pieces using videos, articles, infographics or tools, you want to know what worked best.
If you know which URL/page ranks, then you get that insight.
When get that insight, then you can double down on that type of content, that type of promotion, or whatever it was in the formula that made that page rank.
Then do it again.