Use AdWords Templates to fast-track your PPC campaign setup

I am going to show you exactly how to download and use Spyfu’s AdWords templates in 2018.


The best part?

You can download your AdWords templates right now!  If you don’t see your industry, you can submit a template request and we’ll work on getting that built.

Let’s jump right in…

1. What’s in the template?

One of the hardest parts of advertising online might be solved with a ready-made Google AdWords campaign. Having already-built PPC campaign templates lets you fast forward through the set-up.

Deciding to launch a Google AdWords campaign is the easy part. It’s tougher to actually get it running. After brainstorming and researching keywords, you might be looking for reassurance that you’re investing in the right ones. Then, you’ve got to group them and write relevant, eye-catching copy, and bid competitively without losing too much of your budget.

SpyFu’s multiple tools help PPC managers with all of these steps, but we realize that the project can feel daunting. That’s where these AdWords templates can help.

At SpyFu, we don’t run PPC campaigns for customers, but we do study millions of them and we’ve created PPC campaign templates from this data. All of that research and knowledge tells us that there are a few components we could fine-tune and put into production.

We rolled those ideas into the design of our AdWords Templates tool (built into the SpyFu site).

Our AdWords campaign templates are handcrafted by our expert team. They act like a starter kit that you can take and apply to your business. You can choose your industry from our list and get your PPC campaign up and running within minutes.

drop down menu options for AdWords templates

The template is a file that includes pre-written ads for the most strategic keyword groups in that specific industry. What you get for “Pest Control” will be very different from what you’d get for “DUI Lawyer.”

Each template lets you set up a full, ready-to import AdWords campaign. The PPC templates include:

  • Relevant keywords for that industry, set to exact match
  • Bids — the price you plan to pay for each click — based on SpyFu competitive keyword data
  • All keywords organized into ad groups
  • Attention-grabbing ads: headline and copy for each ad group

2. How does it work?

Go to the AdWords Templates tab on Select an industry from our drop-down list, and we’ll immediately start the download. (Look for it in your downloads file or on the downloads bar.)

where is my downloaded template

All you have to do with the template is save it so you can import it into the AdWords Editor. The Editor will read the file to fill in the blanks as though you’ve spent hours building a campaign.

3. Do I need any special software to use it?

  1. Google’s AdWords Editor
  2. An active AdWords account

The template itself is a CSV file (a lot like an Excel spreadsheet), but you only need to save it. You will need to download the AdWords Editor from Google in order to put the template’s data to work.

4. Can I make changes?

Yes. The template gets you started, and you add the final touches before making it live. You’ll need to make basic changes like updating the URL for each ad. You can customize the campaign further like adding branded keywords and product keywords with their own ads.

It’s also important that you review the preset bids (and adjust if necessary). These are made to be competitive but skew low. We believe that you should be testing and updating your bids, so we give you room to move up. Overall, it’s important that they fit your budget.

The campaign doesn’t go live until you decide it’s ready. You’ve got total control over the keywords that you advertise on, how much you will bid for each one, the wording of the ads, and even the date that the ads start running.

comparison of required updates to optional updates in AdWords campaigns

5. You can do as much as you’d like to customize the campaign.

Some of these even include location-specific ad groups. Browse the ads loaded into your AdWords Editor for any geographic details and make the updates. We’ll even include some opportunities to “insert your business name here” so watch for those customization points.

showing a targeted location on a map

Make as many edits as you’d like or keep it simple. Even taking just 5 minutes, you can get a new AdWords campaign off the ground without the tedium or headaches that go with it.

We’ve made them easy to use. There are instructions on the page to guide you along and offer any explanations you might need.

instructions to install adwords templates

We’ve got more coming

We’re still building PPC templates. Which industries should we cover next? After you look at which ones we’ve started with, drop us a note in the comments of what you think we should add.


Using templates could be the easiest way to get started in AdWords. You get competitive keywords, smarter bids and relevant ad copy — packaged and ready for your personal stamp.





  • NeilHosting

    Great Tool , i use it and appreciate it

  • Steve Connerton

    I work in the Telecom industry, primarily Voice over IP (VoIP) and Fax over IP (FoIP), and would love to see that industry added.

    • AgentSidra

      I’ll pass that along. Thanks for the suggestion!

  • Mateo Moore

    I can think of a few. One for apartment complexes and/or for Real Estate Agents. One for consultants like Strategy Consultants, IT Consultants, Operations Consultants, etc. One for coaches, for example, Life Coaches, Fitness Training Coaches, Musical Coaches, Voice Coaches, etc.

    • AgentSidra

      Thanks for the ideas, Mateo. I heard yesterday that real estate was in the mix. Good to see another vote for it. I’ll pass along your other suggestions.

  • Jesse Cochran

    Home theater, smart home, custom home electronics companies could really use the help!!