SpyFu Demo 5 – Weekly Organic Rank Tracking

 

This quick video will show you how to set up weekly organic rank tracking in SpyFu.  Now you can see how your keywords and campaigns are progressing every week, and make adjustments to your content accordingly.

Welcome to a six part series of the most universally useful things you can do in SpyFu. These videos are hosted by our inhouse demo-guy, Jeff.  Over the last several years Jeff has been talking to all of you, listening to your questions, and gaining practical insights on how people actually use SpyFu.  With your feedback he’s come up with six quick and highly effective uses of SpyFu, and how people like you can get the most out of the data.

 

 

Video Transcript:

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Hi.

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This is Patrick from SpyFu.com.

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Welcome to the fifth video in
this six-part series covering

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the most universally
effective uses of my SpyFu.

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All right, Jeff.

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Welcome back.

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What are you showing
us right now?

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All right, Patrick.

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Today we’re going to go over
two fairly essential tasks

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within SpyFu.

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While these tasks are not
necessarily for everyone

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when using SpyFu,
they are very commonly

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used on the organic
side of things.

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We’re going to talk about
setting up weekly organic rank

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tracking, and we’re
going to be talking

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about backlink prospecting.

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now, weekly organic
rank tracking

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is done through our Projects
tab here on the right-hand side

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of the screen.

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There’s a section up here at the
top of the website on black bar

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marked tracking.

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And if you ever get
lost, this section

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will have a video and
a brief walkthrough

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on how to set up a project.

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Setting up a project
is the first step

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of setting up a weekly
organic keyword rank tracking.

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The first things we need to do
is open up the Projects tab.

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When a Projects
tab is opened up,

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you will want to
create a new project.

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When you create a new project,
you’ll enter in a domain that

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you wish to track, usually
your own or that of a client’s.

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And you’ll wish to enter in
the domain name, but also

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a name for your project.

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I like to just keep mine
as the domain name to keep

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things simple and organized.

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Then you’re going to
hit this Create button.

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After the point of
creation, you will

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want to add keyword
terms to your project’s

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keyword universe.

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When you add a keyword term to
a project’s keyword universe,

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we will track that domain’s
presence on those keywords

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on a weekly basis rather
than a monthly basis.

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Here under the
keyword universe, we

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have a complete list
of all the keywords

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that have been added
to BlueBuffalo.com,

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which is a pet food company.

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You can add keywords to this
by typing them in manually,

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by importing them from a CSV,
or by adding them directly

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from the SpyFu website.

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There are many places to add
keyword terms from SpyFu.

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When you visit a website and you
look at a list of keyword terms

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under many of the tools,
like Combat, Keyword Groups,

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or the SEO Keywords tab,
you will see an Add button

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on the right-hand
side of the screen.

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When you hit that
Add button, it will

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move that keyword over
to whatever project

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is currently open.

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Blue Buffalo Dog Food.

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We hit that Add button, and it
will be moved under my project

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up at the top, where we will
start updating that website’s

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presence on that keyword term
along with the rest of them

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that we’ve seen.

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We are also able to group
up keyword terms based off

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of different criteria.

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We have automatic
groups available,

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like biggest traffic
opportunities, highest return

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on investment, keyword terms
that get the most searches.

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We’ll also suggest
keyword terms below.

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When you add these keyword
terms into a group,

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you’re able to see how that
entire group is performing

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together rather than
just individually.

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This can mean that you can
assign a group of keyword terms

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to perhaps certain
SEO content writers,

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or maybe you have a
set of keyword terms

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you put into your meta
tags, or perhaps you

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have a specific product
you’re pushing very hard,

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and you want to see
overall how your attempts

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on that keyword group
in general are going.

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These are the types of areas
that you’ll create groups

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for in order to monitor
that whole set together.