It’s natural to compare Nacho Analytics to other tools. Some people read the “analytics” part and think Google. The competitive intel angle sounds an awful lot like SpyFu, and on-page analytics reminds people of SimilarWeb. It’s helpful to have reference points like these, but Nacho Analytics is quite different from all three.
What’s the difference between SpyFu and Nacho Analytics?
Spy on your competitors. Both tools make this possible, but they deliver different kinds of insights.
Competitive intelligence in online marketing helps you understand what you’re up against in messaging, bidding, and strategies. You can also look to them for inspiration and new ideas.
SpyFu is more of an SEO and AdWords-focused tool. It lets you see the ads and content that businesses used to draw visitors to their site through Google searches.
If SpyFu shows you what earned the click, Nacho shows you what happened after the click.
Nacho Analytics lets you understand what’s happening once visitors get to the site. It’s more about customer behavior on any website.
There is a small overlap where Nacho Analytics can “unwrap” about half of the keywords that Google lists as “not provided” in its analytics. SpyFu would show that the domain ranks for these keywords in the domain’s full organic keyword list.
How is this different from Google Analytics?
Google Analytics is something you’d use to see your own site’s analytics. The key there is “your own.” Unless you have the password and credentials for another site (your competitor or an industry leader), then you can’t see their analytics at all.
Nacho Analytics bridges that gap.
Nacho Analytics helps you learn details about a competitor that you would never have been able to see before.
The tool can duplicate valuable insights (like customer trends and user behavior) from a site and plug that into the Google Analytics platform for you. Since most marketers are familiar with how to work with data inside Google Analytics, it’s an easy learning curve.
The data behaves the way that you’re used to. You can filter it and set up goals to help you get more out of what you find.
Nacho is not an alternative to Google Analytics or even a competitor. We’re offering you a supplement to work alongside it. It’s like adding onto your abilities through a second tool.
Isn’t this like SimilarWeb then?
For years, tools like Alexa and SimilarWeb have helped marketers size up their competition. It helps us think of big players in an industry when we need to backup our “gut feelings” with data.
This kind of data shows you high-level information–most of it covering traffic and referrals. These metrics are helpful, but they’re not very useful for deeper, more strategic analytics.
Nacho Analytics lets you see conversion rates at a keyword and landing page level. You can see which products sell the most. You can see which features are most used. Information like that can grow into actionable data that can improve the way you set up your funnels or adjust your messaging.
Plus, Nacho Analytics loads it into your own analytics platform so you get advanced features that you’re already using. You can see goals and set up sequences to get more out of the data. (Some people are even using the Google Analytics mobile app for navigation, which is fantastic with voice search.)
These other tools will package up the traffic data and give it to you in a snapshot view.
Just one more thing. The data from SimilarWeb is close to a month old. With Nacho Analytics, it’s about an hour old. From a data perspective, the SimilarWeb comparison is valid, but from the power perspective–it’s not even close.